Head of Events and Experiences

Vitality; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Bonus schemes

Pension up to 12%

Vitality health insurance

Life Assurance

Job summary

Vitality is seeking a Head of Events & Experiences to set the strategic direction for its events and experiences across the UK, US and Asia. The role leads the Events Centre of Excellence, elevating events from delivery to a strategic business lever that strengthens brand, growth, and partner value.

You will shape the global events portfolio, oversee major launches and executive events, and build a high-performing team that delivers consistent, engaging experiences worldwide.

Qualifications

• Experience leading high-profile events across multiple markets.
• Ability to set strategic direction for events and experiences.
• Strong knowledge of event technology, data and insights to drive impact.

Responsibilities

• Shape and evolve global events strategy across UK, US and Asia.
• Lead the Events Centre of Excellence and grow the team.
• Oversee a varied portfolio of launches, conferences, executive events and digital experiences.
• Partner with senior leaders to turn business priorities into compelling experiences.
• Own event budgets up to £1.5m and manage supplier partnerships.
• Set governance, risk, and accessibility standards for events.
• Drive ROI/ROE using insights and performance data.
• Advance use of event tech including Cvent and AI globally.
• Create scalable frameworks for international collaboration.

Skills

Event strategy

Portfolio leadership

Event technology & AI

Tools

Cvent

Job description

About The Role

Team – Events

Working Pattern – Hybrid – 2days per week in the Vitality London Office. Full time, 37.5 hours per week.

We are happy to discuss flexible working!

Top 3 skills needed for this role:

• Previous experience of leading a high-profile event portfolio and the overall strategy
• A creative and innovative approach to event
• Appreciation of the changing technology landscape and how it can shape the future of events

What this role is all about

We’re looking for a Head of Events & Experiences to set the strategic direction for Vitality’s events and experiences across the UK, US and Asia. Leading the Events Centre of Excellence, this role will move the function beyond event delivery to establish events as a strategic business lever, strengthening brand differentiation, commercial growth, employee engagement and partner value. With responsibility for a broad portfolio of high-profile experiences, the role will shape how Vitality invests in events, build consistent global standards and use technology, data and insight to demonstrate measurable impact.

What you will be doing

• Shape and evolve our global events and experiences strategy, setting the direction and raising the standard across the UK, US and Asia
• Put events at the heart of the business, creating experiences that support growth, strengthen our brand and bring real value to our people and partners
• Lead, develop and inspire the Events Centre of Excellence, building a high-performing team and growing events capability across the wider business
• Bring strategic oversight to a varied global portfolio, from major launches and conferences to executive events, international incentive travel and digital experiences
• Partner with senior leaders and international stakeholders, turning business priorities into memorable experiences and using insight, data and commercial thinking to guide decisions
• Take ownership of event investment, including budgets of up to £1.5m, while building strong global supplier and agency partnerships that deliver maximum value
• Set clear standards for event governance and risk, making sure every experience is delivered responsibly, safely and in line with our legal, brand and accessibility requirements
• Bring greater focus to ROI and ROE, using audience insight and performance data to demonstrate impact and shape where we invest next
• Drive how we use event technology, Cvent and AI globally, finding smarter ways to work and creating more engaging, personalised audience experiences
• Create simple, scalable global frameworks and ways of working that help our international teams collaborate, share ideas and deliver consistently brilliant experiences

What do you need to thrive?

• Significant experience leading high-profile events across multiple international markets, from major conferences and launches to executive events and digital experiences
• Strong experience using event technology, digital platforms, data and audience insight to create better experiences and improve event performance
• A proven people leader with experience building, developing and inspiring high-performing events teams in fast-paced environments
• Experience shaping event strategy across global markets and confidently influencing senior and executive stakeholders
• A track record of creating scalable event frameworks and best‑practice standards that deliver consistently across different markets
• Strong commercial judgement, with experience managing significant budgets, agencies, suppliers, risk and compliance.
• Deep understanding of delivering engaging in‑person, digital and hybrid events, with technology at the heart of the experience

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award‑winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.

Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you’ve ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how, where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try, fail and learn
• Provide a healthy balance of challenge and support
• Recognise and reward you with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About Us

We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.

Vitality is a multi‑award‑winning UK insurance brand, here to make the world a healthier, happier place.

We’ve been a purpose and values‑driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared‑value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.

Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Diversity & Inclusion

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.

Vitality’s approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early.