Head of Event Sales

We Are Aspire; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading B2B events company in the UK is seeking a Head of Delegate Sales to lead delegate acquisition strategies for various events. The ideal candidate will have a proven track record in B2B sales, strong leadership qualities, and the ability to meet revenue targets. This role offers a competitive salary with performance-based bonuses and opportunities for professional development in a collaborative culture.

Benefits

Competitive salary with performance-based bonus

Collaborative, inclusive, and supportive culture

Professional development opportunities

Qualifications

• Proven track record in B2B delegate or ticket sales, ideally in tech/cybersecurity.
• Experience managing and developing a team with strong leadership skills.
• Strong commercial acumen: forecasting, budgeting, pricing, and meeting revenue targets.
• Excellent communication, negotiation, and relationship-building skills.
• Data-driven, with ability to leverage CRM and analytics to optimise sales process.
• Resilient, adaptable, and comfortable in a fast-paced environment.

Responsibilities

• Develop and execute a delegate sales strategy to hit/exceed targets.
• Lead, mentor, and grow the Delegate Sales team; track performance.
• Manage delegate sales pipeline: forecasting, budgeting, reporting.
• Use data and insights for targeting, outreach, and lead qualification.
• Collaborate with Marketing to drive sales through aligned messaging.
• Partner with Event Producers & Operations for seamless delegate experience.
• Build and maintain relationships with delegates, partners, and sponsors.
• Optimise pricing and promotions to maximise revenue.
• Maintain high standard of delegate vetting.

Skills

B2B delegate or ticket sales experience

Leadership and team management skills

Commercial acumen

Communication skills

Data-driven decision making

Adaptability in a fast-paced environment

Job description

Overview

About The Company: Renowned for delivering high-impact B2B tech, data, and cybersecurity events for senior decision makers and enterprise leaders. Their events provide platforms for deep insight, meaningful networking, and connections that drive business growth.

The Role: I am seeking a Head of Delegate Sales to lead all delegate acquisition efforts across the client's portfolio of events. You\'ll own revenue targets, build and inspire a high-performing sales team, and collaborate with marketing, event production, and senior leadership to ensure every event hits its delegate attendance, profile, and revenue goals.

Responsibilities Include:

• Develop and execute a delegate sales strategy to hit/exceed targets for volume, revenue, and delegate mix.
• Lead, mentor, and grow the Delegate Sales team; set goals, track performance, and ensure training & development.
• Manage the delegate sales pipeline: forecasting, budgeting, reporting, and KPI tracking.
• Use data and insights to inform targeting, outreach, and lead qualification.
• Collaborate with Marketing to align messaging, campaigns, and content to drive sales.
• Partner with Event Producers & Operations to ensure a seamless delegate experience.
• Build and maintain relationships with delegates, partners, and sponsors.
• Optimise pricing, promotions, and discounts to maximise revenue without compromising delegate quality.
• Maintain a high standard of delegate vetting to protect the senior decision-maker profile of our events.

Ideal Candidate:

• Proven track record in B2B delegate or ticket sales, ideally in tech/cybersecurity
• Experience managing and developing a team with strong leadership and performance management skills.
• Strong commercial acumen: forecasting, budgeting, pricing, and meeting revenue targets.
• Excellent communication, negotiation, and relationship-building skills.
• Data-driven, with the ability to leverage CRM and analytics to optimise the sales process.
• Resilient, adaptable, and comfortable in a fast-paced environment.

Success in the Role Looks Like:

• Delegate revenue vs. target
• Delegate count and quality (seniority, demographics)
• Pipeline conversion rates and lead velocity
• Average revenue per delegate
• Delegate satisfaction / post-event feedback
• Team performance, including quota attainment and retention

Benefits Include:

• Lead sales in a growth-focused, mission-driven B2B events business.
• Exposure to multiple event formats and international markets.
• Competitive salary with performance-based bonus.
• Collaborative, inclusive, and supportive culture.
• Professional development and growth opportunities.

If this sounds like you, express your interest now and send your CV.

We Are Aspire Ltd are a Disability Confident Committed employer