Head of Event Marketing

We Are Aspire; Ware; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading B2B events company in Ware is seeking a Head of Event Marketing to drive delegate acquisition and elevate brand presence. The ideal candidate will have proven success in senior marketing within B2B events, ideally with a focus on tech and cybersecurity. This role offers competitive salary, performance incentives, and the chance to shape a growing international marketing strategy.

Benefits

Competitive salary

Performance incentives

International travel

Creative culture

Qualifications

• Proven success in senior marketing within B2B events.
• Strong track record in audience growth.
• Hands-on expertise in HubSpot (automation, analytics).

Responsibilities

• Lead and grow a high-performing marketing team.
• Drive delegate acquisition campaigns.
• Take ownership of the company website for lead generation.

Skills

Senior marketing

Delegate acquisition

HubSpot expertise

Data-driven strategies

Team leadership

Tools

HubSpot

Job description

Overview

Head of Event Marketing - B2B Tech and Cube rsecurity

About The Company: Renowned for delivering high-impact B2B tech, data, and cybersecurity events for senior decision makers and enterprise leaders. Their events provide platforms for deep insight, meaningful networking, and connections that drive business growth.

The Role

As the company continues to grow, I am seeking a Head of Marketing to drive delegate acquisition, elevate brand presence, and lead the marketing team into its next phase of growth. You will take full ownership of the brand presence, delegate growth, and revenue-driving campaigns across Europe, North America, and LATAM.

Responsibilities

• Lead, mentor, and grow a high-performing marketing team.
• Drive delegate acquisition campaigns that resonate with CIOs, CISOs, and senior tech leaders.
• Take full ownership of the company website, transforming it into a best-in-class hub for lead generation and brand engagement.
• Collaborate with design and development partners to improve UX, SEO, and conversion performance.
• Partner with the commercial team to unlock new revenue opportunities through digital campaigns, sponsorship marketing, and partnerships.
• Deliver world-class event branding and collateral
• Champion data-driven strategies, making HubSpot, segmentation, and analytics your superpowers.
• Elevate digital presence while ensuring every event delivers on-brand impact.
• Define and execute a growth-focused marketing strategy.
• Build multi-channel campaigns that drive senior tech and cybersecurity attendance.
• Manage suppliers, marketing tech stack, and budgets with an ROI mindset.
• Continuously analyse performance and refine campaigns to maximise impact

About You

• Proven success in senior marketing within B2B events, conferences (tech/cybersecurity a big plus).
• A strong track record in delegate acquisition and audience growth.
• Hands-on expertise in HubSpot (automation, analytics, and pipeline management).
• Data-led decision making and segmentation skills.
• Website and digital platform management experience.
• Team leadership and mentoring ability.
• Commercial acumen with a results-driven mindset.

Benefits Include

• The chance to shape the marketing strategy of a fast-growing international events company.
• Full ownership of website and direct influence on revenue generation.
• Work alongside inspiring leaders, CXOs, and industry media talent.
• A creative and supportive culture.
• Competitive salary and performance incentives.
• International travel and exciting career progression.

If this sounds like you send your CV now

We Are Aspire Ltd are a Commited employer