Head of eCommerce - D2C - £120,000

Salt; London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A hyper-growth consumer brand seeks a Head of eCommerce to lead their UK market launch. This standalone, high-impact role will involve owning the UK eCommerce channel, building a team, and strategizing for performance. Ideal candidates will have a strong DTC/eCommerce background and experience in a regulated sector, focusing on data-driven decision-making without relying solely on paid ads.

Qualifications

• 5+ years in DTC/eCommerce, ideally in a regulated sector.
• Strong CRO and funnel optimisation experience.
• Familiarity with tools like Shopify, GA4, Klaviyo.

Responsibilities

• Own the UK eCommerce channel from day one.
• Run and optimise CRM and non-paid growth.
• Collaborate with global teams for local execution.

Skills

CRO

Funnel optimisation

Customer retention

Data-driven strategies

Tools

Shopify

GA4

Klaviyo

Hotjar

Job description

Head of eCommerce – UK Launch

Location: London (Hybrid) 1-2 days per week in the office

Salary: £90,000 - £120,000

Sector: D2C / Regulated Consumer Goods

£50M Raised

We're working with a hyper-growth consumer brand that’s just launched in the UK after raising £50M in funding. They're already doing incredibly well in the US and now expanding into the UK with serious ambition – they are looking for a sharp, commercially-minded eCommerce Lead to take ownership of their UK direct-to-consumer performance.

This is a standalone, high-impact role as the UK business scales. They have great backing and have some fantastic people lined up to join, so there will be a lot of opportunity to grow and develop! You will build a team in Q1 next year

Responsibilities

• Own the UK eCommerce channel from day one (Shopify, CRO, customer journey)
• Run and optimise CRM (Klaviyo), retention, and non-paid growth
• Collaborate with global teams but drive local UK execution
• Partner with compliance, product, ops, and CX to deliver a seamless experience
• Build data-driven strategies across the funnel—conversion, LTV, retention, ROAS

Experience

• 5+ years in DTC/eCommerce, ideally in a regulated sector
• Strong CRO and funnel optimisation chops
• Familiar with tools like Shopify, GA4, Klaviyo, and Hotjar
• Experience growing eCommerce without relying solely on paid ads
• Comfort working in a startup or early-stage environment
• Bonus if you understand UK compliance/digital advertising rules