Head of Ecommerce

JR United Kingdom; Warrington; Hybrid; GBP 80,000 - 130,000; Full time

Job summary

A leading consumer goods company seeks a Head of Ecommerce, EMEA to oversee its D2C and marketplace strategies across Europe. This pivotal role demands a results-driven leader with extensive experience in ecommerce growth, team management, and a strong grasp of digital marketing tools. You will drive the next phase of revenue scaling and localization efforts, collaborating with cross-functional teams to enhance customer experiences while leading a talented ecommerce team.

Qualifications

• Senior-level ecommerce experience in consumer goods is essential.
• Proven success with D2C and Amazon channels, including expansions.
• Strong understanding of ecommerce analytics and customer experience.

Responsibilities

• Lead the EMEA ecommerce strategy for D2C and marketplaces.
• Drive growth through market-specific innovation and performance analysis.
• Manage channel performance and oversee ecommerce P&L.

Skills

Ecommerce leadership experience

Commercial acumen

Digital marketing

Analytical skills

Team leadership

Tools

GA4

BigCommerce

Shopify

Microsoft Clarity

Klaviyo

Miracle

Glew

Amazon Vendor Central

Linnworks

Mintsoft

Job description

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Are you an ecommerce leader who thrives in high-growth environments?

Do you combine commercial acumen with deep technical and operational ecommerce expertise?

Ready to build on a strong foundation and take ownership of a thriving D2C and marketplace business across Europe?

We’re partnering with a globally respected consumer goods business whose ecommerce channels have delivered exceptional year-on-year growth. With the previous Head of Ecommerce promoted internally, the business is now seeking a commercially astute and technically confident Head of Ecommerce, EMEA to take the reins and drive the next phase of strategic growth.

This is a pivotal role in a digitally mature, brand-led organisation. You’ll inherit a high-performing team and a robust ecommerce infrastructure, with full ownership of both D2C and Amazon channels across multiple European markets. Based in Newcastle on a hybrid basis, you’ll be central to scaling revenue, deepening localisation, and leading the digital trading strategy.

Key Responsibilities:

• Lead the EMEA ecommerce strategy across direct-to-consumer, Amazon Vendor, and wider marketplace platforms.
• Drive pan-European growth through new territory launches, market-specific localisation, and digital innovation.
• Own channel performance and identify new growth opportunities across trading, customer experience, and fulfilment.
• Drive sales across D2C and marketplace channels, accountable for ecommerce P&L performance.
• Use data platforms like GA4, Glew, and Microsoft Clarity to monitor and optimise trading performance.
• Collaborate with marketing to align PPC, social, and CRM (via Klaviyo), leveraging social profiling tools (e.g. Experian Mosaic) to personalise journeys and boost engagement.
• Oversee performance across BigCommerce (or Shopify), Amazon Vendor (direct fulfilment model), Miracle, and multichannel OMS such as Linnworks or Mintsoft.
• Champion customer experience and digital excellence across all ecommerce touchpoints, with a focus on CRO, UX/UI, site speed, and mobile performance.
• Lead and develop a lean, talented ecommerce team, with scope for future expansion.
• Partner cross-functionally with marketing, supply chain, IT, and commercial teams to align trading, fulfilment, and digital strategy.

What We're Looking For:

• Senior-level ecommerce leadership experience within consumer goods or a fast-paced, product-led environment.
• Proven success scaling D2C and Amazon Vendor channels, including new territory launches and pan-European localisation.
• Operational and commercial depth across ecommerce trading, analytics, fulfilment, and digital marketing.
• Hands-on with tools and platforms such as BigCommerce, Shopify, GA4, Microsoft Clarity, Miracle, Glew, Klaviyo, and Amazon Vendor Central (direct fulfilment model).
• Strategic mindset with the ability to influence senior stakeholders and lead cross-functional initiatives.
• A passionate and pragmatic leader who can pick up a strong legacy and take it further.

Apply now or reach out to Daniel Hookway for a confidential conversation.