Head of Ecommerce

JR United Kingdom; Portsmouth; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Head of Ecommerce in Portsmouth to drive growth across digital channels and manage a team specializing in digital marketing. This strategic role requires a strong leader with analytical acumen, capable of optimizing budgets and enhancing profitability while collaborating cross-functionally.

Qualifications

• Experienced leader capable of managing a team effectively.
• Commercially astute with strong analytical skills.
• Able to articulate complex problems and drive change.

Responsibilities

• Deliver growth objectives for D2C site and third-party marketplaces.
• Manage and optimise a £5m CRM and acquisition budget.
• Collaborate with teams to influence product decisions and improve profitability.

Skills

Analytical skills

Team leadership

Trading focus

Job description

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Head of Ecommerce, Portsmouth, Hampshire

Client: Forward Role Recruitment

Location: Portsmouth, Hampshire, United Kingdom

Job Category: Other

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EU work permit required:

Yes

Job Views:

3

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

This Head of Ecommerce role is responsible for delivering the growth objectives for the D2C site and third-party marketplaces.

Managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross-functionally with the digital operations and development teams to deliver KPIs supporting growth objectives.

The role is responsible for:

• Optimising visitor value and marketing channels using data and insight to perform agile trading, conversion rate optimisation activities (landing page optimisation, sort order, attributes, search results, recommendations, content) by device, and recommending larger inputs into the digital operations and development teams’ roadmap.
• Managing a £5m CRM and acquisition budget, evaluating trade-offs between Cost of Acquisition (CAC) and Customer Lifetime Value (CLTV) to optimise spend.
• Ensuring the category and product proposition is digitally focused by collaborating with data/insight and buying/merchandising teams, using data to influence product and category focus decisions.
• Aligning digital channels’ focus and execution with the commercial plan by collaborating with the brand/creative team to ensure creative assets are suitable for digital use.
• Increasing digital channels' profitability through collaboration with the data/insight team.
• Improving operating profit of the marketplaces channel by analysing performance through a profit lens and understanding levers to drive profitable performance.

The successful Head of Ecommerce will be an experienced leader who can bring out the best in their team.

They should be commercially astute with strong analytical skills—able to quickly understand complex problems and take action.

Trading-focused, with the ability to recognize customer and commercial trade-offs, and articulate the case for change with supporting customer and commercial benefits.

Excellent at prioritising and managing internal demands to maximise value.

Strong influencer, capable of building positive relationships with key stakeholders across the business.

Confidence, patience, tact, diplomacy, and politeness are essential when dealing with difficult situations.