Head of eCommerce

Liz Earle Beauty Co.; Nottingham; On-site; GBP 60,000 - 90,000; Full time

Job summary

An exciting opportunity to join Liz Earle Beauty Co. as the Global Head of eCommerce, responsible for leading global DTC businesses and overseeing e-Commerce sales. You'll create and execute a world-class e-Commerce strategy, driving significant growth and managing various KPIs. This role requires strong commercial skills and experience in digital marketing and customer experience optimization.

Benefits

Retirement Savings Plan

Enhanced maternity/paternity/adoption leave pay

Discretionary annual bonus

Generous discount on our own brands and partner businesses

Flexible benefits scheme

Qualifications

• 5+ years’ experience in e-Commerce at either a digital agency or client-side.
• Strong understanding of commercial and digital media environment.
• Ability to communicate technical ideas in simple terms.

Responsibilities

• Lead strategic planning and implementation of all e-Commerce activities.
• Utilise data and analytics to gain customer insights and achieve KPIs.
• Advocate for a digital-first approach across all areas of the business.

Skills

Leadership

e-Commerce Strategy

Data Analysis

Stakeholder Management

Digital Marketing

Education

Degree in Business, Marketing, or relevant field

Job description

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Location: Boots Support Office, Nottingham or Sedley Place, London

Reporting to: Global Digital Director, Marketing

Who we are

No7 Beauty Company is made up of five iconic brands - No7, Liz Earle, Soap & Glory, Botanics and Sleek MakeUP. We believe in creating the best in beauty for everyone - we’re innovators with a passion for challenging perceptions with ground-breaking products, proven results and positive impact. We have built a reputation on scientific innovation, whilst being environmentally sustainable and socially responsible. We are an equal opportunity employer, empowering our team members to be their authentic selves as we share a culture where diversity, equity and inclusion are at the centre of everything we do.

About the Opportunity

An exciting opportunity has arisen to join No7 Beauty Company as Global Head of eCommerce. In this highly sought after role, you will be responsible for leading our global DTC businesses whilst overseeing all No7 Beauty Company e-Commerce sales. Reporting into the Global Digital Director, this role requires a strong commercial skillset mixed with the practical experience to develop and execute a world class e-Commerce strategy that will drive significant revenue growth to these channels.

As Global Head of eCommerce, you will lead the Global eCommerce team, leading and executing an e-Commerce strategy to achieve sustainable and profitable growth. You will be responsible for your own P&L and will report on this monthly to key stakeholders, ensuring all KPIs are set and met.

You will work extremely closely with our Senior Digital Marketing Manager, who is responsible for driving quality traffic to site. From there, it’s up to you to create the very best customer experience, informed by data and utilising resources at your disposal to execute your onsite shopping, conversion and retention strategies.

Your KPIs will be simple - conversion and AOV for new and repeat customers, and you will use marketing tools and technology at your disposal to optimise continuously for this. You’ll build out your own CRO funnel and tactics, identifying potential friction points for the customer (and potential customer) and solving for them in the most efficient way, taking a data-led and evidence-based approach.

As a Global Head of eCommerce, you will also oversee and support the online sales in our owned and 3rd party retailers providing guidance and consultation for best practice digital shelf execution. We are looking for someone who is passionate about digital and can continuously inspire change and adoption of technology to drive performance. Championing all things digital across the organisation.

Responsibilities

• Lead and execute the strategic planning and implementation of all E-commerce activities, managing our e-Commerce platforms, developing and implementing strategies and KPIs that improve customer experience, website performance, conversion rates and profitable growth
• Utilise data and analytics to gain customer insights, update internal stakeholders on business performance updates, deliver performance improvements, achieve KPIs and inform future strategy
• Ensure warehouse forecasting and operational forecasting is accurate and working in cooperation with internal functions to ensure availability, visibility and distribution of products in line with forecast
• Collaborate with Global Technical team to implement market-leading technology solutions and develop a long-term feature roadmap to improve e-commerce performance and the Digital Marketing team to lead and improve new customer acquisition, create, and execute promotions, and other initiatives to increase sales and customer engagement
• Leading a team of e-Commerce and CRO specialists, you will provide effective training, coaching, and mentorship to empower team members, understanding their motivations to create the conditions for them to succeed in their execution. This role requires effective management of multiple internal and external stakeholders in a matrix organisation.
• Advocate for a digital-first approach across all areas of the business, fostering a culture of innovation and adaption to digital advancements, collaborating across multiple hybrid functions to ensure alignment with overall business objectives and to optimise online customer experiences
• Support the retailer account teams to develop commercial JBPs and plans together with retailers that achieve No7 e-Commerce growth goals

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Closing date: Thursday 25th July 2024

Location: Boots Support Office, Nottingham or Sedley Place, London

Reporting to: Global Digital Director, Marketing

Who we are

No7 Beauty Company is made up of five iconic brands - No7, Liz Earle, Soap & Glory, Botanics and Sleek MakeUP. We believe in creating the best in beauty for everyone - we’re innovators with a passion for challenging perceptions with ground-breaking products, proven results and positive impact. We have built a reputation on scientific innovation, whilst being environmentally sustainable and socially responsible. We are an equal opportunity employer, empowering our team members to be their authentic selves as we share a culture where diversity, equity and inclusion are at the centre of everything we do.

About the Opportunity

An exciting opportunity has arisen to join No7 Beauty Company as Global Head of eCommerce. In this highly sought after role, you will be responsible for leading our global DTC businesses whilst overseeing all No7 Beauty Company e-Commerce sales. Reporting into the Global Digital Director, this role requires a strong commercial skillset mixed with the practical experience to develop and execute a world class e-Commerce strategy that will drive significant revenue growth to these channels.

As Global Head of eCommerce, you will lead the Global eCommerce team, leading and executing an e-Commerce strategy to achieve sustainable and profitable growth. You will be responsible for your own P&L and will report on this monthly to key stakeholders, ensuring all KPIs are set and met.

You will work extremely closely with our Senior Digital Marketing Manager, who is responsible for driving quality traffic to site. From there, it’s up to you to create the very best customer experience, informed by data and utilising resources at your disposal to execute your onsite shopping, conversion and retention strategies.

Your KPIs will be simple - conversion and AOV for new and repeat customers, and you will use marketing tools and technology at your disposal to optimise continuously for this. You’ll build out your own CRO funnel and tactics, identifying potential friction points for the customer (and potential customer) and solving for them in the most efficient way, taking a data-led and evidence-based approach.

As a Global Head of eCommerce, you will also oversee and support the online sales in our owned and 3rd party retailers providing guidance and consultation for best practice digital shelf execution. We are looking for someone who is passionate about digital and can continuously inspire change and adoption of technology to drive performance. Championing all things digital across the organisation.

Responsibilities

Lead and execute the strategic planning and implementation of all E-commerce activities, managing our e-Commerce platforms, developing and implementing strategies and KPIs that improve customer experience, website performance, conversion rates and profitable growth

Utilise data and analytics to gain customer insights, update internal stakeholders on business performance updates, deliver performance improvements, achieve KPIs and inform future strategy

Ensure warehouse forecasting and operational forecasting is accurate and working in cooperation with internal functions to ensure availability, visibility and distribution of products in line with forecast

Collaborate with Global Technical team to implement market-leading technology solutions and develop a long-term feature roadmap to improve e-commerce performance and the Digital Marketing team to lead and improve new customer acquisition, create, and execute promotions, and other initiatives to increase sales and customer engagement

Leading a team of e-Commerce and CRO specialists, you will provide effective training, coaching, and mentorship to empower team members, understanding their motivations to create the conditions for them to succeed in their execution. This role requires effective management of multiple internal and external stakeholders in a matrix organisation.

Advocate for a digital-first approach across all areas of the business, fostering a culture of innovation and adaption to digital advancements, collaborating across multiple hybrid functions to ensure alignment with overall business objectives and to optimise online customer experiences

Support the retailer account teams to develop commercial JBPs and plans together with retailers that achieve No7 e-Commerce growth goals

About you (the candidate and their experience)

5+ years’ experience in e-Commerce at either a digital agency or client-side

Understand commercial and digital media environment on both a local market and global level

Be a proactive, innovative self-starter with exceptional presentation skills to senior stakeholders

Enjoy educating others about optimizing campaigns to drive e-Commerce efforts

Have a clear vision for the future and relate this into defining product and operational structures

Have an adaptive style in being able to communicate often technical ideas in simple terms

Our benefits

Retirement Savings Plan

Enhanced maternity/paternity/adoption leave pay

Discretionary annual bonus

Generous discount on our own brands and partner businesses

Flexible benefits schemeincluding holiday buying, discounted gym membership, life assurance, activity passes and much more.