Head of Ecommerce

JR United Kingdom; Dartford; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the UK seeks a Head of Ecommerce to drive growth for their D2C site and marketplaces. The ideal candidate will manage a diverse team to achieve ambitious sales targets, leverage data for decision-making, and align digital strategies with commercial plans.

Qualifications

• Experienced leader capable of motivating a team.
• Strong analytical skills with the ability to resolve complex issues.
• Effective at managing commercial demands for best outcomes.

Responsibilities

• Managing a team of 9 across digital marketing and trading.
• Optimising marketing channels and delivering KPIs for growth.
• Overseeing a £5m CRM and Acquisition budget.

Skills

Leadership

Analytical Skills

Commercial Awareness

Influencing Skills

Job description

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Head of Ecommerce

This role is responsible for delivering the growth objectives for the D2C site and third-party marketplaces.

Managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross-functionally with the digital operations and development team to deliver KPIs that support growth objectives.

The key responsibilities include:

1. Optimising visitor value and marketing channels using data and insights for agile trading, conversion rate optimisation activities (landing page optimisation, sort order, attributes, search results, recommendations, content) by device, and recommending larger inputs into the digital operations and development team’s roadmap.
2. Managing a £5m CRM and Acquisition budget, evaluating trade-offs between Cost of Acquisition (CAC) and Customer Lifetime Value (CLTV) to optimise spend.
3. Ensuring the category and product proposition is digitally focused by collaborating with data/insight and buying/merchandising teams, using data to influence product and category decisions.
4. Aligning digital channels’ focus and execution with the commercial plan by working with the brand/creative team to ensure creative assets are suitable for digital use.
5. Increasing digital channels’ profitability through collaboration with the data/insight team.
6. Improving the operating profit of the marketplaces channel by performance analysis and understanding levers to drive profitability.

Ideal Candidate Profile:

• Experienced leader capable of motivating and bringing out the best in their team.
• Commercially astute with strong analytical skills, able to quickly understand complex problems and take action.
• Trading-focused, able to recognize customer and commercial trade-offs, and articulate cases for change with customer and business benefits.
• Excellent at prioritising and managing internal demands to maximise value.
• Effective influencer, capable of building positive relationships with key stakeholders.
• Confident, patient, tactful, and diplomatic when handling difficult situations.