Head of Ecommerce

JR United Kingdom; Coventry; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

A leading consumer goods business is seeking a Head of Ecommerce, EMEA to lead its digital strategy and drive growth across D2C and marketplace channels. This pivotal role involves leading a high-performing team to optimize the ecommerce infrastructure while ensuring exceptional customer experiences. Strong leadership and a strategic mind are essential to thrive in this rapidly evolving environment.

Qualifications

• Ecommerce leadership experience in consumer goods or a fast-paced environment.
• Proven success in scaling D2C and Amazon channels.
• Hands-on experience with platforms like BigCommerce, Shopify, GA4.

Responsibilities

• Lead the EMEA ecommerce strategy across multiple channels.
• Drive pan-European growth and new territory launches.
• Optimize trading performance using data analytics tools.

Skills

Leadership

Ecommerce Strategy

Digital Marketing

Data Analysis

Customer Experience

Tools

BigCommerce

Shopify

GA4 (Google Analytics 4)

Microsoft Clarity

Klaviyo

Glew

Amazon Vendor Central

Job description

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Are you an ecommerce leader who thrives in high-growth environments?

Do you combine commercial acumen with deep technical and operational ecommerce expertise?

Ready to build on a strong foundation and take ownership of a thriving D2C and marketplace business across Europe?

We’re partnering with a globally respected consumer goods business whose ecommerce channels have delivered exceptional year-on-year growth. With the previous Head of Ecommerce promoted internally, the business is now seeking a commercially astute and technically confident Head of Ecommerce, EMEA to take the reins and drive the next phase of strategic growth.

This is a pivotal role in a digitally mature, brand-led organisation. You’ll inherit a high-performing team and a robust ecommerce infrastructure, with full ownership of both D2C and Amazon channels across multiple European markets. Based in Newcastle on a hybrid basis, you’ll be central to scaling revenue, deepening localisation, and leading the digital trading strategy.

Key Responsibilities:

• Lead the EMEA ecommerce strategy across direct-to-consumer, Amazon Vendor, and wider marketplace platforms.
• Drive pan-European growth through new territory launches, market-specific localisation, and digital innovation.
• Own channel performance and identify new growth opportunities across trading, customer experience, and fulfilment.
• Drive sales across D2C and marketplace channels, accountable for ecommerce P&L performance.
• Use data platforms like GA4, Glew, and Microsoft Clarity to monitor and optimise trading performance.
• Collaborate with marketing to align PPC, social, and CRM (via Klaviyo), leveraging social profiling tools (e.g. Experian Mosaic) to personalise journeys and boost engagement.
• Oversee performance across BigCommerce (or Shopify), Amazon Vendor (direct fulfilment model), Miracle, and multichannel OMS such as Linnworks or Mintsoft.
• Champion customer experience and digital excellence across all ecommerce touchpoints, with a focus on CRO, UX/UI, site speed, and mobile performance.
• Lead and develop a lean, talented ecommerce team, with scope for future expansion.
• Partner cross-functionally with marketing, supply chain, IT, and commercial teams to align trading, fulfilment, and digital strategy.

What We're Looking For:

• Senior-level ecommerce leadership experience within consumer goods or a fast-paced, product-led environment.
• Proven success scaling D2C and Amazon Vendor channels, including new territory launches and pan-European localisation.
• Operational and commercial depth across ecommerce trading, analytics, fulfilment, and digital marketing.
• Hands-on with tools and platforms such as BigCommerce, Shopify, GA4, Microsoft Clarity, Miracle, Glew, Klaviyo, and Amazon Vendor Central (direct fulfilment model).
• Strategic mindset with the ability to influence senior stakeholders and lead cross-functional initiatives.
• A passionate and pragmatic leader who can pick up a strong legacy and take it further.

Apply now or reach out to Daniel Hookway for a confidential conversation.