Head of Ecommerce

JR United Kingdom; Bath; On-site; GBP 70,000 - 120,000; Full time

Job summary

A leading company in the UK is seeking a Head of Ecommerce to drive growth for their direct-to-consumer site and marketplaces. This role involves managing a diverse team across key digital marketing channels and optimizing budgets to achieve sales targets exceeding £50m. The ideal candidate will possess strong leadership and analytical skills, with a focus on improving profitability through data-driven insights and stakeholder collaboration.

Qualifications

• Experienced leader with strong analytical capabilities.
• Ability to manage competing demands and stakeholder relationships.
• Commercially astute with trade-off recognition.

Responsibilities

• Deliver growth objectives for D2C and third-party marketplaces.
• Manage a £5m CRM and Acquisition budget.
• Optimize the value of visitors and marketing channels.

Skills

Analytical skills

Leadership

Commercial awareness

Influencing

Prioritisation

Job description

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Head of Ecommerce

This role is responsible for delivering the growth objectives for the D2C site and third-party marketplaces.

Managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross-functionally with the digital operations and development team to deliver KPIs supporting growth objectives.

The role is responsible for:

1. Optimising the value of visitors and marketing channels by using data and insight to perform agile trading conversion rate optimisation activities (landing page optimisation, sort order, attributes, search results, recommendations, content) by device, and for recommending larger inputs into the digital ops and development team’s roadmap.
2. Managing a £5m CRM and Acquisition budget, evaluating trade-offs between Cost of Acquisition (CAC) and Customer Lifetime Value (CLTV) to create the optimal spend.
3. Ensuring the category and product proposition is digitally focused by collaborating with data/insight and buying/merchandising teams, using data to influence product and category focus decisions.
4. Aligning digital channels’ focus and execution with the commercial plan by collaborating with the brand/creative team to ensure creative assets are suitable for digital use.
5. Increasing digital channels’ profitability by collaborating with the data/insight team.
6. Improving the operating profit of the marketplaces channel by analysing performance through a profit lens and understanding the levers to drive profitable performance.

The successful Head of Ecommerce will be an experienced leader who can bring out the best in their team.

They should be commercially astute with strong analytical skills—able to quickly understand complex problems and balance action accordingly.

Trading-focused with the ability to recognize customer and commercial trade-offs, articulating the case for change with supporting customer and commercial benefits.

Excellent at prioritising and managing competing internal demands to maximise value.

Strong influencer capable of building and nurturing positive relationships with key stakeholders across the business.

Possesses confidence, patience, tact, diplomacy, and politeness, especially when dealing with difficult situations.