Head of DTC Strategy

Lime Talent; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A high-growth functional drinks brand seeks a Head of DTC Strategy to lead their direct-to-consumer channels including website and Amazon. This pivotal role requires strategic and analytical prowess to drive performance and growth in an expanding digital landscape. The ideal candidate will collaborate with founders and key marketing leads, playing a vital role in the brand's digital transformation journey.

Qualifications

• Proven experience in a commercial, strategy, or e-commerce role within a high-growth consumer brand.
• Comfortable operating as an individual contributor, managing your own workload without direct team support.

Responsibilities

• Own the DTC commercial strategy across website, Amazon, and TikTok Shop.
• Monitor revenue performance and develop reporting metrics.
• Analyse subscriptions to improve customer lifetime value.

Skills

Analytical mindset

Strong understanding of DTC business models

Skilled in Excel/Sheets

Job description

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Base pay range

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Founder & Director | Lime Talent | Recruiting Consumer Goods Professionals for Top Brands

Head of DTC Strategy – High-Growth Functional Drinks Brand

Location: London (Hybrid) – 1–2 office days per fortnight, with occasional UK and international travel

We’re working on behalf of a high-growth business operating in the sports, nutrition, drinks, and supplements space that has quickly gained traction across DTC and Amazon, with exciting plans now underway to expand reach across digital platforms and international markets.

Backed by influential founders, incredible investors, and a highly engaged customer base, the business has sold millions of units within its first two years. With a growing product range and a loyal online following, this is a unique opportunity to take ownership of a fast-scaling DTC channel at a pivotal stage.

They are now hiring a Head of DTC Strategy to own the commercial performance across all direct-to-consumer channels—including Website, Amazon, and TikTok Shop. This role is ideal for someone who blends analytical rigour with strategic thinking, and who can work independently to translate insights into action. You’ll work closely with the founders, Sales Director, and marketing leads to help shape the next phase of digital growth.

Key Responsibilities:

• Own the DTC commercial strategy across website, Amazon, and TikTok Shop
• Monitor performance and develop reporting across revenue, margin, CAC, LTV, and retention
• Optimise pricing, promotions, and digital campaigns to drive sustainable growth
• Analyse the impact of subscriptions and identify levers to improve churn and lifetime value
• Partner with marketing to evaluate performance of paid channels and conversion funnels
• Build forecasting models for DTC demand, working cross-functionally with ops and finance
• Translate commercial insights into decisions on stock planning, marketing budget, and promotional activity
• Act as the commercial lead on all things DTC—providing clarity, structure, and recommendations to the wider team

About You:

• Proven experience in a commercial, strategy, or e-commerce role within a high-growth consumer brand
• Strong understanding of DTC business models, online margin structures, and digital customer journeys
• Skilled in Excel/Sheets and comfortable owning forecasting and performance modelling
• Analytical mindset with the ability to turn data into insight and commercial action
• Confident working cross-functionally with marketing, operations, and finance
• Comfortable operating as an individual contributor, managing your own workload without direct team support

At Lime Talent, we are committed to supporting diversity and inclusion. We welcome applications from all backgrounds and ensure every candidate is assessed solely on merit and ability.

Lime Talent is acting as an employment agency in relation to this vacancy. Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com.

By making an application to Lime Talent you confirm that you have read and agree to our privacy policy which can be found at https://www.limetalentgroup.com/privacy-and-data-policies.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning, Marketing, and Product Management

• Industries

  Food and Beverage Services, Food and Beverage Manufacturing, and Wellness and Fitness Services

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