Head of Digital Product

The AA; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Join The AA as a Head of Digital Product, where you will drive the transformation of customer journeys and enhance market experiences. In this pivotal role, you'll lead multidisciplinary teams to innovate digital offerings and achieve commercial success while significantly impacting customer engagement.

Benefits

Annual Bonus

Cash-Car Allowance

Private Medical Insurance

Free AA breakdown membership

25 days annual leave plus bank holidays

Employee Assistance Programme

24/7 remote GP service

Pension scheme up to 7% contribution

Diverse learning and development opportunities

Access to employee inclusivity networks

Qualifications

• Extensive experience in Digital Product from a large organization.
• Strong background in product management across web and app platforms.
• Proven ability to lead agile teams and drive strategic initiatives.

Responsibilities

• Lead agile scrum teams to enhance customer experiences.
• Manage budgets and recruit talent aligned with product strategy.
• Collaborate with Digital Analytics to inform product decisions.

Skills

Digital Product expertise

Stakeholder collaboration

Agile Proficiency

Strategic Commercial Mindset

Job description

Location: London (hybrid working 2 office days per week)

Employment Type: Permanent, full time

Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance

Thought The AA only provide roadside assistance? Think again.

For over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers from roadside assistance to home and motor insurance as well as providing the latest driving technologies. As we continue to expand, diversify, and modernise, joining us as a Head of Digital Product , you’ll play a key part to our success and join us on this exciting motoring journey.

#LI-THEAA #LI-Hybrid

This is the job

Join our AA Digital team as a Head of Digital Product and become a driving force behind our multidisciplinary teams. You will play a pivotal role in transforming customer journeys and delivering exceptional market experiences by harnessing your passion for digital product innovation. With a keen eye for prioritisation and a talent for simplifying complex processes, you will guide a diverse team of Product Owners, Designers, Content Creators, and Business Analysts. Together, you will propel our Digital Roadside business area to new heights, fostering increased engagement with our digital offerings among our customers and the wider driving community. Your mission is to craft a seamless digital experience that is intuitive, data-driven, and at the forefront of innovation.

As a collaborative leader, you will weave compelling narratives that resonate with stakeholders at all levels, bridging the gap between commercial objectives and digital capabilities. Your strategic vision will bring clarity and confidence to our product roadmaps, ensuring alignment with our commercial ambitions.

What will I be doing?

• Lead Agile scrum teams to revolutionise our customer experience and significantly enhance performance, with a relentless focus on customer satisfaction and commercial success.
• Manage budgets effectively to support the Product Strategy and Roadmap, aligning with quarterly planning. Recruit top talent within budget limits as needed.
• Collaborate closely with Digital Analytics & Experience Design teams to continuously evaluate our digital offerings, leveraging data and insights to inform impactful decisions.
• Foster an eCommerce and trading mindset within your team to meet ambitious digital sales targets, while also delivering other enhancements and improvements.
• Institute best practices within the team, encompassing product management (backlog handling, requirement specification, and iterative testing and refinement) and design techniques (design thinking and lean UX), to ensure user-centricity and swift delivery of value.
• Understand the Digital Architecture related to your product domain and influence the architectural strategy by collaborating with the Engineering team.
• Develop an Omnichannel strategy for your product domain to guarantee a seamless and superior experience for customers transitioning between online (app or web) and offline channels.

What do I need?

• Extensive Digital Product expertise : ideally from a large-scale organisation or a FTSE 100 company, with a strong background in product management and development across web and app platforms.
• Digital Sales & Service Delivery : experience in delivering multiple digital features and enhancements.
• Stakeholder Collaborator: capable of influencing and negotiating with senior-level stakeholders.
• Strategic Commercial Mindset: with the ability to devise and execute strategies that address key opportunities and challenges.
• People Leadership: fostering a collaborative culture and driving team performance through effective and inspirational line management
• Agile Proficiency : leading scrum teams and driving change in customer journeys through data-informed decisions.

Additional Information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA, you will join and learn within a team that’s as driven as they are supportive and have access to a range of benefits including:

• Free AA breakdown membership from day one, 50% discount for family and friends in the first year plus discounts on other AA products
• 25 days annual leave plus bank holidays + the option to buy additional annual leave
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
• Pension scheme available up to 7% contribution
• Diverse learning and development opportunities to support you to progress in your career
• Access to employee inclusivity networks
• Dental and Critical Illness Insurance cover accessible for all AA colleagues

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.

Bank or payment details should not be provided when applying for a job. Eurojobs.com is not responsible for any external website content. All applications should be made via the 'Apply now' button.

Created on 22/06/2025 by TN United Kingdom