Head of Digital Performance

Nord Anglia International School Rotterdam; Greater London; In loco; GBP 90.000 - 140.000; Tempo pieno

Descrizione del lavoro

Nord Anglia Education is seeking a Head of Digital Performance to lead global digital marketing and product strategy. You will own end-to-end performance, channel activation and website optimization across our 90+ international schools, driving ROIs and data-driven improvements.

As deputy to the Group Head of Marketing & CRM, you will shape strategy, align regions, and develop teams to deliver high-impact campaigns while collaborating with Brand and CRM leaders to advance the function and

Competenze

• Extensive experience in executing digital marketing (PPC, SEO, social).
• Experience in digital product management, CRO and website development.
• Proven leadership of high-performing teams.
• Experience as deputy to a senior leader and governance in brand campaigns.

Mansioni

• Lead and develop high-performing Digital Marketing and Product teams.
• Act as deputy to the Group Head of Marketing & CRM, providing leadership and strategic direction.
• Shape and deliver global Marketing & CRM strategy with regional alignment.
• Drive employee engagement, talent development and performance management.
• Define and lead global digital marketing and paid media strategy across channels.
• Manage agency partners and internal teams to deliver effective campaigns.
• Champion best practice and data-driven optimisation across markets.
• Lead cross-functional initiatives to improve marketing effectiveness and ROI.
• Oversee campaign measurement, attribution modelling and reporting.
• Partner with regional and school stakeholders to maximize marketing performance.

Conoscenze

PPC/SEO/Social

Digital product management

Team leadership

Deputy to senior leader

CRM optimisation

Google Marketing Platform

Project management

Stakeholder influence

Analytics & reporting

Agency management

Strumenti

Salesforce

OpenApply

HubSpot

Google Marketing Platform

Descrizione del lavoro

London is our global headquarters where 220 colleagues across Finance, Risk, IT, Corporate Development, Legal, HR, MAC and Education drive the success of our 90+ schools in 35+ countries. By joining our fast paced and innovative organisation, you will be regularly liaising with our global team-mates from the Philippines to Peru, from Beijing to Boston and beyond.

If you have a global mindset, enjoy thinking outside the box and are prepared to go above and beyond to find solutions, then a career at Nord Anglia is for you.

Head of Digital Performance

We're looking for someone to lead Nord Anglia’s global digital performance and product strategy, holding end-to-end accountability for digital marketing performance and digital platform outcomes across all schools globally. The role shapes strategy and sets standards across digital performance, paid media, channel activation and website optimisation, driving continuous improvement in digital capability across regions and schools.

The role is the formal deputy to the Group Head of Marketing & CRM, providing whole-function leadership cover, strategic direction and decision-making authority across the Marketing & CRM function in the Group Head’s absence. Beyond cover, the role actively shapes the future direction, capability and operating model of the Marketing & CRM function - working alongside Brand and CRM leaders to drive organisational effectiveness, strategic alignment and business performance across the whole function.

The Role

• Lead and develop high-performing Digital Marketing and Product teams, fostering a culture of accountability, collaboration and continuous improvement.
• Act as deputy to the Group Head of Marketing & CRM, providing leadership, strategic direction and decision-making support across the wider Marketing & CRM function.
• Help shape and deliver the global Marketing & CRM strategy, ensuring alignment of priorities, resources and execution across regions.
• Drive employee engagement, talent development, succession planning and performance management within the Digital and Product teams.
• Define and lead the global digital marketing and paid media strategy, optimising performance across SEM, paid social, display and programmatic channels.
• Manage agency partners and internal teams to deliver effective paid media campaigns that drive enquiries, conversion and return on investment.
• Champion best practice, innovation and thought leadership in performance marketing, using data and insights to enhance results across markets.
• Lead cross-functional initiatives to improve marketing effectiveness, operational excellence and the parent journey across all digital touchpoints.
• Oversee campaign measurement, attribution modelling and reporting, ensuring data-driven decision making and continuous optimisation.
• Partner with regional and school stakeholders to drive digital excellence, improve lead quality, and maximise marketing performance across the global networks.

We're looking for:

• Extensive experience executing digital marketing (PPC, SEO, social media)
• Digital product management experience, including CRO and managing development of websites
• Experience leading and developing high-performing teams.
• Experience operating as a deputy to a senior leader Experience in brand guidelines, governance and brand campaigns
• Experience in CRM (Salesforce, Open Apply, Hubspot) optimisation
• Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures.
• Experience influencing senior stakeholders within a complex global organisation.
• Excellent analytical skills -with the passion and drive to demonstrate and quantify success.
• Results-oriented with the ability to consistently map efforts against identified KPls and ROI
• Experience with Google Marketing Platform tools
• Experience in project management and the ability to prioritize work against the organisation's goals.
• Team management experience (agency/ clientside).

About Us

Nord Anglia Education is the world’s leading international schools organisation. Our 90+ international schools are located in the Americas, Europe, China, Southeast Asia and the Middle East. Together, they educate more than 100,000 students from kindergarten through to the end of secondary education. We are driven by one unifying philosophy: we are ambitious for our students, our people and our family of schools.

Our exclusive collaborations with prestigious institutions such as UNICEF, Massachusetts Institute of Technology (MIT), IMG Academy and the world-leading performing arts school Juilliard mean we’re at the forefront of educational thinking, while creating life-changing experiences for students.

By joining Nord Anglia Education you will become part of a committed and innovative team. As a member of the world’s leading premium schools group you will be joining an active network of like-minded people across the world.

We encourage individuals to join us with our “Create your Future” mindset – we will provide you with a range of experiences and opportunities to enhance your skillset and you will be given the autonomy to grow your career.

At Nord Anglia Education, we are an equal opportunities employer dedicated to creating a diverse and inclusive workforce.

In our schools and offices around the world, we treat all colleagues fairly based on their skills and qualifications, without discrimination.

We value individuals from all backgrounds, including those with different abilities and neurodivergent conditions, as well as those who identify with protected characteristics.

We recruit in line with our EmpowerUs Behaviours Framework: Communicate with Impact, Collaborate with Empathy, Make Considered Decisions, Embrace Change and Drive Growth.

Nord Anglia Education is committed to ensuring the highest possible safeguarding standards in our schools and we expect every employee to share this commitment.