Head of Digital Marketing - Columbia

Sony Music; City Of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading music label is seeking a Digital Marketing Lead to shape their digital strategy. You will drive innovation, manage a talented team, and collaborate across functions to elevate artists in the digital space. The ideal candidate is an experienced digital marketer with strong leadership qualities, excellent communication skills, and a passion for music. This position offers a dynamic work environment and a competitive benefits package.

Benefits

Private medical cover

Generous pension scheme

Life assurance

Income protection

Winter break time off

Music industry perks

Qualifications

• Proven experience in digital marketing at a senior level.
• Strong leadership skills with experience managing teams.
• Excellent written and verbal communication abilities.
• Ability to analyze data for performance improvement.
• Experience in driving digital innovation.
• Passionate about music and digital culture.

Responsibilities

• Develop the digital marketing strategy and lead the team.
• Spearhead market-leading digital campaigns.
• Collaborate with teams to enhance artist visibility.
• Use data analytics to understand performance and opportunities.
• Ensure best practices in influencer marketing campaigns.

Skills

Digital marketing

Leadership

Communication

Analytical skills

Creativity

Collaboration

Results-oriented

Job description

Columbia records are looking for a first in class Digital innovator to join their senior management team to shape the Labels digital strategy.

Columbia has an exciting roster ranging from developing, breaking to superstar artists allowing us the opportunity to implement a wide range of creative across campaigns.

Will be responsible for developing the strategy for digital marketing and leading a team of talent individuals to to drive our artists and campaigns forward in the digital space , through innovation, trends, best practice and a deep understanding of the digital landscap e.

Collaborating with the wider team to deliver the digital strategy of the Artists story including but not exclusively:

• Brand Positioning
• Communication Strategy
• Content Strategy
• Data and Analytics
• Digital Innovation and New Platform opportunities

What you\'ll do:

• Work with the marketing team, management and artist to develop the positioning and branding of a project and how that translates online
• Work with the artist and social media teams (both internal and external) to deliver comms schedules and clear social media roll out plans
• Spearhead market-leading digital campaigns that continually expand fan bases across all key platforms.
• Oversee and implement all influencer marketing campaigns at the label, working to identify the best partnerships and new ways of marketing our records
• Use analytics and work with the Analytic teams to help better understand the performance of our records and unearth new opportunities
• Work with the marketing team to implement paid media campaigns and ensure best practice and optimisation
• Identify new and external opportunities for artist promotion outside of traditional digital marketing activities.
• Drive innovation at the label and adoption of new platforms and strategie s
• Monitoring and understanding of digital impact on the Streams and Revenue , optimizing as we go
• Develop and guide the digital marketing team so the team is consistently delivering best in class campaigns

Who you are:

• An experienced, commercially focused digital marketing lead with proven experience at this level
• A leader – lead and m anage the digital and social teams. Must have experience of running a department
• An excellent communicator (both verbal and written) with the ability to present clearly and passionately to a broad range of stakeholders (internal and external)
• A strong people manager who is able to inspire and engage their team to perform at their best and develop their digital skills
• Strong critical reasoning/analytical skills
• Broad thinker – bring creative solutions to commercial questions
• Collaborative – must be a team player and a strong influencer able to drive cross functional work across the business
• Results and delivery oriented – must be comfortable working in a goal driven environment and be accountable for delivery
• Passionate about music and with a deep understanding of digital culture
• Resilient, with the ability to work under pressure and in a dynamic environment
• Digital & tech fluent – curious and excited about new technology and platforms that can help our artists communicate with and expand their audiences.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

Sony Music employs, retains, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.

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