Head of Digital Marketing

Paul Smith; Tottenham; Hybrid; GBP 55,000 - 80,000; Full time

Job summary

A leading design firm in the UK seeks a Head of Digital Marketing to manage strategy and execution for digital campaigns. Responsibilities include overseeing channels like SEO, PPC, and CRM to drive customer acquisition and revenue growth. Candidates should have strong leadership experience in digital marketing and familiarity with analytics tools. This hybrid role offers a flexible working environment and numerous employee perks.

Benefits

Hybrid working and flexi-time

Generous seasonal clothing allowance

Discretionary discount on products

Private healthcare

Access to exclusive sample sales

Wellbeing support

Cycle to work and travel loan schemes

SmartTech

Day for change

Qualifications

• Proven ability to lead digital transformation initiatives aligned with brand and commercial goals.
• Strong experience in digital budget management, planning, and performance optimisation.
• Demonstrated success in team leadership and development.

Responsibilities

• Lead the global digital marketing strategy to drive customer acquisition and revenue growth across all digital channels.
• Own key commercial metrics including ROI, CAC, ROAS, and LTV across paid media, CRM, SEO, and affiliate programs.
• Plan and execute high-performing campaigns across PPC, paid social and display to meet sales targets.
• Align marketing strategies with trading calendars and product launches in collaboration with internal teams.
• Manage partnerships with agencies and third-party vendors to ensure alignment and performance.
• Leverage data and analytics to optimise campaigns, identify growth opportunities, and report on KPIs to senior leadership.

Skills

Digital transformation leadership

SEO knowledge

PPC expertise

Email marketing

Social media management

Influencer marketing

Analytics skills

Budget management

Team leadership

Tools

Google Analytics

Job description

Paul Smith is one of Britain’s leading independent design companies. We champion positivity, curiosity and creativity. These qualities underpin every Paul Smith design, whether it’s a shirt, a shop or a special collaboration. Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company. Happily positioned between high fashion and formalwear, while taking reference from both, Paul Smith has always been proud to stand apart.

We are looking for a Head of Digital Marketing with a strong commercial mindset and a data-driven approach to manage the strategy and execution of our digital campaigns to drive global growth and revenue targets.

In this pivotal role, you’ll lead a talented team and manage performance across key digital channels including paid search, paid social, CRM, affiliates, SEO and digital innovation. Collaborating closely with the Digital, Marketing and Merchandising teams, you’ll ensure our campaigns are not only beautifully on-brand, but also deliver measurable business impact. We are open to the role being based from either our Nottingham or London office.

The Role

• Lead the global digital marketing strategy to drive customer acquisition and revenue growth across all digital channels.
• Own key commercial metrics including ROI, CAC, ROAS, and LTV across paid media, CRM, SEO, and affiliate programs.
• Plan and execute high-performing campaigns across PPC, paid social and display to meet sales targets.
• Align marketing strategies with trading calendars and product launches in collaboration with internal teams.
• Oversee CRM and email marketing strategies to drive retention, loyalty, and repeat purchases.
• Manage partnerships with agencies and third-party vendors to ensure alignment and performance.
• Leverage data and analytics to optimise campaigns, identify growth opportunities, and report on KPIs to senior leadership.
• Manage the planning, allocation, phasing and forecasting of digital budgets across multiple channels to optimize performance and ROI.
• Lead and mentor the Digital Marketing team, fostering creativity, curiosity, and commercial acumen.
• Champion innovation and test-and-learn approaches, staying ahead of digital trends and technologies.
• Ensure brand consistency across all digital touchpoints in line with the Paul Smith’s brand.
  
  
  

Your Skills And Experience

• Proven ability to lead digital transformation initiatives aligned with brand and commercial goals.
• Deep understanding of digital channels including SEO, PPC, email, social media, and influencer marketing.
• Strong experience in digital budget management, planning, and performance optimisation.
• Proficient in analytics tools such as Google Analytics and platform-specific reporting tools.
• Demonstrated success in team leadership and development.
  
  
  

Who You Are

• Highly organised with exceptional attention to detail and the ability to meet tight deadlines.
• Calm under pressure and confident managing multiple projects simultaneously.
• Highly self-motivated and able to use initiative.
• Strong ability to build effective working relationships.
• Wide interest in culture, fashion, music, literature and the arts.
  
  
  

What's In It For You

• Hybrid working and flexi-time.
• A generous seasonal clothing allowance.
• A discretionary discount on Paul Smith products.
• Private healthcare with Vitality.
• Access to exclusive sample sales.
• Wellbeing support through the Retail trust for you and your family.
• Cycle to work and travel loan schemes.
• SmartTech.
• Day for change.
  
  
  

If you like the sound of what you’ve read so far, find out more about our company culture and the full list of benefits we can offer you.

At Paul Smith, we celebrate and encourage applications from all walks of life into our growing workforce. We are committed to empowering people from any background, belief system, or ethnicity, offering an inclusive environment where talent is recognised and valued.