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Head of Digital Marketing

Central Employment Agency (North East) Limited

North East

On-site

GBP 60,000 - 85,000

Full time

3 days ago
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Job summary

A leading North East and global eCommerce retailer is seeking a Head of Digital Marketing to enhance online growth and execute a top-tier eCommerce strategy. This role involves leading the digital marketing efforts, managing a high-performing team, and driving revenue and customer retention across all digital platforms.

Qualifications

  • Experience in high growth eCommerce or DTC setting at Head of Growth or Performance Marketing.
  • Proficient in digital marketing channels.
  • Familiarity with data privacy regulations.

Responsibilities

  • Lead eCommerce function, aligning strategy with business growth.
  • Execute and optimise performance marketing campaigns.
  • Manage partnerships with external developers and agencies.

Skills

Digital marketing techniques
Collaboration
Customer-centric mindset
Analytics
A/B testing
Conversion rate optimisation

Tools

Google Analytics
eCommerce platforms
Content management systems

Job description

Central Employment are working with a leading North East and now global eCommerce Retailer, as they look to appoint a Head of Digital Marketing, to drive further online growth, executing there eCommerce performance marketing strategy.

Head of Digital Marketing profile:

This leadership role bridges technical expertise and commercial insight to deliver a best-in-class digital shopping experience. You'll own the online P&L, define and deliver the eCommerce roadmap, and lead a high-performing team to drive digital revenue, customer retention, market expansion across all brands.

Responsibilities of the Head of Digital Marketing:-
  • Lead the eCommerce function across all websites and digital platforms, aligning trading strategy with broader business goals and growth ambitions.
  • Lead the planning, execution, and optimisation of performance marketing campaigns, including paid search, paid social, affiliate, and display, to drive traffic, acquisition, and revenue.
  • Define the ecommerce roadmap, prioritising customer experience, conversion optimisation, and operational efficiency.
  • Drive continual improvement of the user journey across website and app, working closely with UX/UI, development, and creative teams to optimise performance and functionality.
  • Own all ecommerce KPIs including online sales, conversion rates, bounce rates, AOV, LTV, and customer acquisition cost.
  • Build, lead and develop high-performing marketing and digital teams, fostering cross-functional collaboration and a results-driven culture.
  • Oversee platform management (e.g. Shopify), ensuring integrations, plugins and third-party tools are delivering ROI and improving site performance.
  • Collaborate with Buying & Merchandising to align product strategy with site trading and optimise category performance.
  • Partner with Marketing to implement campaign activity across digital channels, ensuring ecommerce alignment on promotions, messaging, and customer experience.
  • Manage key external partnerships with developers, performance marketing agencies, CRO and SEO specialists.
  • Lead digital analytics and reporting, driving data-led decision making and continuous improvement.
  • Identify growth opportunities in emerging markets, platforms or customer segments, bringing an innovative mindset to ecommerce expansion.
  • Ensure compliance with relevant digital commerce regulations and champion best practice in data privacy, accessibility and security.
Experience required:
  • Proficient in eCommerce platforms and content management systems
  • Operated within a high growth eCommerce, DTC setting at Head of Growth/Performance Marketing
  • Knowledge of digital marketing techniques, specifically Paid Media channels
  • Experience in using analytics tools like Google Analytics
  • Familiarity with A/B testing and conversion rate optimisation tools
  • Understanding of data privacy and consumer protection regulations relevant to e-commerce
  • Ability to collaborate effectively across teams
  • A customer-centric mindset to ensure the e-commerce platform aligns with user expectations and needs
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