Head of Digital Marketing

NCC Group; Manchester; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

NCC Group is seeking a Head of Digital Marketing to drive their digital marketing function. This role involves enhancing inbound inquiries, managing targeted campaigns, and transforming the website to support Account-Based Marketing initiatives. The ideal candidate will possess significant experience in B2B marketing, strategic thinking, and leadership skills.

Qualifications

• Significant experience in digital marketing with a B2B focus.
• Proven success in developing digital marketing and ABM strategies.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy.
• Manage targeted digital advertising campaigns across Google and LinkedIn.
• Lead the transformation of the website to enhance user experience.

Skills

B2B Marketing

Account-Based Marketing (ABM)

Digital Advertising

Data Analysis

Communication

Education

Bachelor's degree in Marketing or related field

Advanced degree preferred

Tools

6sense

Bombora

Demandbase

LinkedIn

Google Ads

Job description

Hybrid working (2 days a week) in either our London or Manchester office.

Thanks for checking out our job opening; we are excited that YOU are interested in learning more about NCC Group.

We are on a mission to make society a safer and more secure place. Our people are the ones who make that possible; a global community of talented individuals working together towards a safer future.

We aim to create an environment where everyone can reach their full potential. We work together, we are brilliantly creative, we embrace difference and we want you to join in our mission, to make the world safer and more secure.

Take a look at our website here to learn more about why we’re one of the leading global Cyber Security and Risk Mitigation business…https://www.nccgroup.com

The Opportunity

We are seeking a dynamic and experienced Head of Digital Marketing to lead our digital marketing function. The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy, transforming our website experience, and driving inbound inquiries. This role requires a strategic thinker with a strong understanding of B2B marketing, Account-Based Marketing (ABM), the buyer journey, and the importance of intent signals in influencing buying groups.

Key Accountabilities

• Strategy Development:Create and execute a data-driven digital marketing strategy and roadmap to enhance our website experience, generate inbound inquiries, and support ABM initiatives.
• ABM & Intent Signals:Develop ABM strategies to identify and leverage intent signals, ensuring marketing efforts engage and surround buying groups effectively. Utilise platforms such as 6sense, Bombora, or Demandbase to inform strategy.
• Digital Advertising:Manage targeted digital advertising campaigns across LinkedIn, Google, and programmatic platforms, optimising for performance, ROI, and engagement with high-intent accounts.
• Website Transformation:Lead the transformation of our website to improve user experience, engagement, and conversion rates, ensuring alignment with ABM and demand generation strategies.
• Data & Analytics:Implement robust tracking, attribution models, and analytics frameworks to measure marketing effectiveness, optimise campaigns, and inform future investments.
• Buying Group Engagement:Identify and engage key decision-makers within target accounts, ensuring marketing efforts resonate with multiple stakeholders throughout the buying cycle.
• Team Management:Design and manage a support structure that includes a mix of agencies, in-house team members, and offshore resources to execute marketing initiatives effectively.
• Collaboration:Work closely with the wider marketing, sales, and product teams to ensure alignment with overall go-to-market strategy and revenue goals.
• Content & Buyer Journey:Leverage content marketing to nurture prospects at each stage of the buyer journey, ensuring messaging resonates with target accounts and personas.

Functional and Technical Skills

• Experience:Significant experience in digital marketing, with a strong focus on B2B, ABM, and demand generation.
• Skills:Proven ability to develop and implement successful digital marketing and ABM strategies. Strong knowledge of digital advertising platforms (LinkedIn, Google), website optimisation, intent data tools, and analytics.
• Leadership:Experience managing teams, including remote and offshore resources.
• Analytical:Strong analytical skills with the ability to interpret data, track intent signals, and make data-driven decisions.
• Communication:Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Education:Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.

About NCC Group

The NCC Group family has over 2,200 members located all around the world, providing a trusted advisory service to 15,000 customers. Born in the UK, we have now have offices in North America, Canada, Europe, Asia- Pacific and United Arab Emirates.

We are passionate about helping our customers to protect their brand, value and reputation against the ever-evolving threat landscape. We fuel that passion with investment in our people and our business.

Our values and code of ethics are at the heart of how we operate – we work together, we are brilliantly creative and we embrace difference. We treat everyone and everything with equal respect.

We want to create an environment where all colleagues feel psychologically, emotionally and physically safe to be authentic, sharing their personal experiences to represent the diversity of the world they live in, and have equal opportunity to achieve their best.

About your application

We review every application received and will get in touch if your skills and experience match what we’re looking for. If you don’t hear back from us within 10 days, please don’t be too disappointed – we may keep your CV on our database for any future vacancies and we would encourage you to keep an eye on our career opportunities as there may be other suitable roles.

If you do not want us to retain your details, please email [e-mail]. All personal data is held in accordance with the NCC Group Privacy Policy (candidate-privacy-notice-261023.pdf (nccgroupplc.com)). We are committed to diversity and flexibility in the workplace. If you require any reasonable adjustments to support you during the application process, please tell us at any stage.