Head of Digital Marketing

PwC UK; London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading professional services firm in the UK is looking for a Head of Digital Marketing to lead a dynamic team and drive brand presence across digital channels. The role involves developing marketing strategies, managing a high-performing team, and executing innovative campaigns. Candidates should have a strong background in digital marketing, proven success in brand campaigns, and excellent leadership skills. This position offers flexibility to work from anywhere in the UK.

Benefits

Flexible working arrangements

Private medical cover

24/7 access to virtual GP

Volunteering days

Qualifications

• Demonstrated success in orchestrating brand campaigns that drive engagement.
• Skilled in leveraging various digital channels for brand impact.
• Ability to design integrated campaign strategies.

Responsibilities

• Develop and implement digital channel strategies.
• Cultivate a high-performing marketing team.
• Drive major digital initiatives and manage agency contracts.

Skills

Digital marketing strategies

Team leadership

Audience targeting

Paid media management

Content best practices

Data analysis

Integrated campaign design

Job description

About The Role

Join PwC as the Head of Digital Marketing and lead a dynamic team of strategists and specialists to drive brand across digital channels and campaigns. Shape cutting-edge marketing strategies, integrating paid, owned, and earned media to elevate PwC’s UK presence. Collaborate with cross-functional teams to design and execute innovative campaigns that align with the brand’s strategic goals. Foster a culture of excellence and continuous learning, ensuring your team stays at the forefront of digital marketing trends. With the flexibility to work from anywhere in the UK and opportunities for national travel, this role offers a chance to make a significant impact.

What Your Days Will Look Like

• Lead Strategy and Execution: Develop and implement comprehensive digital channel and campaign strategies to elevate PwC's brand presence.
• Team Development: Cultivate a high-performing marketing team dedicated to innovation and excellence.
• Project Management: Ensure timely, budget-conscious, and high-standard delivery of all digital marketing projects, with regular reporting.
• Initiatives and Partnerships: Drive major digital initiatives, manage agency contracts, and oversee budget negotiations for impactful collaborations.
• Optimisation and Targeting: Execute audience targeting strategies to maximise campaign effectiveness across channels, aligning with best practices.
• Collaborative Innovation: Work closely with global colleagues and cross-functional teams to enhance brand alignment and share insights.

This role is for you if

• You have demonstrated success in orchestrating brand campaigns and advertising strategies that drive engagement and brand impact.
• You are skilled in leveraging paid media, email, social media, influencer marketing, web, and SEO to optimise digital presence.
• You have a strong grasp of content best practices, from thought leadership pieces to dynamic social media content.
• You have the ability to design and implement integrated campaign strategies, with ABM experience as a valuable asset.
• You are proficient in managing media partnerships and selecting/managing agencies for optimal results.
• You are audience centric with an ability to dissect data and generate compelling insights.
• You are an inspirational team leader with a planning mindset and adept at driving insight-driven initiatives.
• You are an expert storyteller, with the ability to influence at all levels.

What you’ll receive from us

No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions.

We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.