Head of Digital Marketing

Michael Page (UK); London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Head of Digital Marketing to lead their innovative digital marketing efforts. This role involves developing comprehensive strategies to promote conferences and drive delegate registrations, overseeing digital campaigns across various channels, and utilizing analytics to inform decisions. The successful candidate will have proven expertise in driving sales through digital channels and will be responsible for managing a dynamic team. With a focus on collaboration and budget management, this position offers the opportunity to make a significant impact in a thriving company with potential for remote working.

Benefits

Competitive salary

Remote working potential

Qualifications

• Proven expertise in driving delegate sales through digital channels.
• Strong understanding of current digital marketing tools and best practices.

Responsibilities

• Develop and implement digital marketing strategies to promote conferences.
• Lead and mentor the digital marketing team for continuous improvement.

Skills

Digital Marketing Strategy

Data Analysis

Team Management

Campaign Management

Stakeholder Collaboration

Analytical Skills

Organizational Skills

Communication Skills

Tools

SEO tools

PPC platforms

Analytics tools

Job description

• Fantastic Opportunity for a Head of Digital Marketing
• To join an award winning conference company

About Our Client

An award winning conference company.

Job Description

1. Strategic Leadership: Develop and implement comprehensive digital marketing strategies to promote conferences and drive delegate registrations.
2. Team Management: Lead and mentor the digital marketing team, fostering a culture of innovation and continuous improvement.
3. Campaign Oversight: Oversee the planning, execution, and optimization of digital campaigns across various channels, including email, social media, SEO, and PPC.
4. Data Analysis: Utilize analytics tools to monitor campaign performance, generate insights, and inform strategic decisions.
5. Budget Management: Manage the digital marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
6. Stakeholder Collaboration: Work closely with internal teams, including sales and event planning, to align marketing strategies with business objectives.

The Successful Applicant

1. Proven expertise in driving delegate sales through digital channels.
2. Strong understanding of current digital marketing tools and best practices.
3. Excellent analytical, organizational, and communication skills.

What's on Offer

Competitive salary and package

Potential for remote working