Head of Digital Marketing

JR United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An exciting opportunity awaits at a heritage tech platform poised for growth! As the Head of Performance Marketing, you'll play a crucial role in shaping the future of the company. This is a hands-on leadership position where you'll lead the charge in paid performance marketing, particularly focusing on Google Ads. You'll leverage data to enhance campaign performance and collaborate across teams to achieve strategic marketing goals. Join a welcoming and supportive team that values diversity and innovation, and take the lead in high-impact projects that will define the platform's future.

Benefits

Competitive salary

Bonus

Flexible working options

Supportive team environment

Qualifications

• 5-10 years of performance marketing experience with a focus on Google Ads.
• Strong analytical skills for campaign optimization and conversion tracking.

Responsibilities

• Lead performance marketing efforts with a focus on Google Ads.
• Collaborate with teams to align marketing goals and drive results.

Skills

Google Ads

Performance Marketing

Campaign Optimization

Data Analysis

A/B Testing

Tools

Google Analytics

Attribution Models

Job description

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This heritage tech platform has recently received significant new PE investment and is now onto a new & exciting chapter/ growth phase.

It’s an exciting time to jump on board, and my client is looking for someone just as enthusiastic to help shape the future. If you're passionate about performance marketing and ready to make a real impact, this might be the perfect role for you.

As the new Head of Performance Marketing, you'll be at the heart of our growth strategy. We’re talking hands-on leadership—especially when it comes to Google Ads and our digital strategies.

What You'll Be Doing

• Leading the Charge: Own and grow our paid performance marketing, with a strong focus on Google Ads.
• Getting Stuck In: Roll up your sleeves and lead campaign strategy and execution—everything from keyword targeting to bidding and optimisation.
• Making Data Your Superpower: Use campaign data and user insights to tweak, test, and improve for maximum impact.
• Team Player Mode: Collaborate with Marketing, Product, Ops, and Data to align goals and drive results.
• Strategic Thinking: Build a long-term vision for performance marketing, while staying hands-on and practical in the day-to-day.
• Trying New Things: Experiment, A/B test, automate, and explore smart targeting to keep us ahead of the game.

Ideal background

• A solid background in performance marketing with deep expertise in Google Ads (Search, Display, and Shopping).
• 5-10 years performance marketing experience
• Prior experience of working within a tech scale-up, marketplace/ tech platform or similar. B2C experience preferred.
• Analytical and technical know-how when it comes to campaign optimisation, bidding, and conversion tracking.
• Great with tools like Google Analytics, attribution models, and A/B testing frameworks.
• Experience running multi-channel digital campaigns (think Google, Meta, programmatic—you name it).

Benefits include:

• Competitive salary, bonus and benefits that reflect your impact.
• Flexible, hybrid working options to suit your lifestyle.
• A chance to lead high-impact projects that shape the future of a beloved platform.
• A welcoming, supportive team that values openness, diversity, and data-driven thinking.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.