Head of Digital Marketing

Salt Digital Recruitment; Greater London; Hybrid; GBP 80,000 - 85,000; Full time

Job summary

Join a leading retail/beauty company as the Head of Digital Marketing, where you'll own the digital strategy aimed at driving significant D2C ecommerce growth. With a focus on career growth, you'll lead a collaborative team, execute innovative marketing campaigns, and enhance brand visibility across various digital platforms. This permanent position offers a salary of £75K-£85K plus excellent benefits.

Benefits

Great Benefits

Qualifications

• Previous experience in D2C retail, preferably beauty or hair.
• 7+ years of hands-on digital marketing experience.
• Successful track record of performance growth across channels.

Responsibilities

• Ownership of the digital marketing strategy including social ads and SEO.
• Execute paid media campaigns and optimize customer acquisition channels.
• Develop brand visibility through effective SEO strategy and compelling content.

Skills

Analytical mindset

Excellent communication

Creative and data-driven approach

Tools

Google Ads

Meta

TikTok

GA4

Job description

Head of Digital Marketing – £75K-£85K + Great Benefits – Hybrid (London/Durham) – Retail/Beauty

PLEASE ONLY APPLY IF YOU HAVE RELEVANT INDUSTRY EXPERIENCE AS THIS IS CRUCIAL FOR THE POSITION!

I have partnered with a leading retail/beauty business that are one of the best on the market and are growing rapidly with long-term growth plans to be unmatched in the market. This is a brand-new opportunity within the Marketing team so gives you full ownership of the digital strategy to drive the D2C ecommerce growth.

This is an employee first business with career growth being extremely important, in a collaborative and ambitious team! The goals of the business are truly inspiring and they care about what they do, the business, the team, and the customers.

Key Responsibilities

· Take full ownership of the digital marketing strategy from social ads, influencer, paid search, SEO etc

· Execute creative paid media campaigns (Google ads, Meta, TikTok)

· Optimise all customer acquisition channels to retarget strategies – acquisition and retention

· Drive high quality traffic through the D2C website – creative and analytical

· Develop the SEO strategy for brand visibility and create compelling content

Skills & Experience

· Strong analytical mindset when using a variety of marketing channels for optimised performance growth (GA4)

· Previous experience within a D2C retail business preferably within the beauty or hair market (very advantageous)

· 7+ years’ experience of hands-on digital marketing experience

· Excellent communication skills to be able to work independently and within a team (will be managed a team of minimum 1)

· Creative but data-driven approach

· Successful track record of increasing performance across paid and organic channels

*Rates depend on experience and client requirements

Job Information

Job Reference: JO-2507-354827

Salary: £80000.00 - £85000.00 per annum

Salary per: annum

Job Duration:

Job Start Date: 15/09/2025

Job Industries: PR & Communications

Job Locations: Greater London

Job Types: Permanent

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