Head of Digital Marketing

Medirest Signature; Bolton; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading educational institution in Bolton is seeking a Head of Digital Marketing to oversee its digital presence. This role involves leading a digital team to develop strategic marketing plans that engage prospective students globally. Candidates should have significant digital marketing experience, particularly in higher education, and a proven track record of managing effective digital campaigns.

Qualifications

• Substantial experience in leading digital marketing strategy and operations.
• In-depth knowledge of web platforms, analytics, and CRM systems.
• Proven ability to manage digital campaigns with measurable outcomes.

Responsibilities

• Lead the University’s digital presence across various platforms.
• Manage a digital team and develop strategic marketing plans.
• Ensure digital content aligns with institutional objectives.

Skills

Leadership in digital marketing strategy

Experience in web platforms

Knowledge of CRM systems

Track record in digital campaigns

Job description

Showcase your talents as part of our vibrant Greater Manchester campus community. At the University of Greater Manchester, we’re committed to delivering a rewarding experience for all our students, characterised by greater prospects, greater connections and greater support.

We’re a Guardian Top 35 ranked University, driven, in the main, by our consistently high student satisfaction ratings and our new approach to teaching, known as the ‘Greater Manchester Way’ will deliver distinctive teaching in an inclusive and supportive environment.

As Head of Digital Marketing, you will lead the University’s digital presence across platforms including web, CRM, social media, and paid digital advertising. You’ll manage a growing digital team, develop and deliver strategic digital marketing plans, and ensure that the University’s digital content is engaging, data-led and aligned with institutional objectives.

You’ll bring substantial experience in leading digital marketing strategy and operations in a complex organisation, ideally in higher education. You’ll have in-depth knowledge of web platforms, analytics, CRM systems, and a strong track record of managing digital campaigns with measurable outcomes. Your leadership will ensure that our digital content not only reflects the University’s brand and values, but also engages and converts prospective students around the world.

If this sounds like you then we’d love to hear from you.