Head of Digital Marketing

Get Recruited Ltd; Birmingham; Hybrid; GBP 60,000; Full time

Job description

HEAD OF ECOMMERCE
BIRMINGHAM - HYBRID WORKING
UP TO £60,000 + MARKET-LEADING COMPANY + CAREER PROGRESSION

THE OPPORTUNITY:
Get Recruited is partnering with a rapidly growing, market-leading business in their search for an experienced Head of Digital. This is an exciting opportunity to take ownership of a multi-country Ecommerce operation and drive its growth across five European markets.
As the Head of Digital, you will oversee site management, catalogue development, SEO, conversion rate optimisation (CRO), user experience (UX), technology & platform management, design, and email marketing. You will also manage and develop a high-performing team, ensuring best-in-class Ecommerce performance.
This is a fantastic opportunity for a skilled Ecommerce professional looking to take the next step in their career with an ambitious and fast-growing business!

THE HEAD OF DIGITAL ROLE:

• Site Management: Oversee the company's Ecommerce platforms across five European countries, ensuring optimal performance and user experience.
• Catalogue Management: Maintain and optimise a large product catalogue, ensuring accurate and compelling product listings.
• SEO Strategy: Implement both on-page and off-page SEO best practices, including content strategy (blogs, product descriptions, etc.).
• Conversion Rate Optimisation (CRO): Analyse and improve the customer journey, particularly from product pages to checkout, to increase sales.
• User Experience (UX): Continuously enhance the site's usability and performance to improve engagement and conversion rates.
• Technology & Platform Management: Oversee the Magento platform, collaborating with internal teams and external partners to ensure efficiency.
• Design Oversight: Work closely with design teams on both digital and offline assets, including photography, social media content, and requests from country managers.
• Email Marketing: Manage and optimise email marketing campaigns via Marketing Cloud to drive engagement and revenue.

THE PERSON:
Required:

• Minimum 8 years of experience in a Digital Marketing role, with a proven track record of success
• At least 2 years of team management experience
• Strong experience with Magento, WordPress, Google Analytics (GA), Google Console, Google Merchant Center, Bing Ads, and Tag Manager

Preferred:

• 
  Experience with Adobe Suite, Salesforce, and additional Ecommerce technologies

Get Recruited is acting as an Employment Agency in relation to this vacancy.