Head of Digital Lifecycle (Growth)

DeepL; London; Hybrid; GBP 200,000 +; Full time

Job summary

A leading technology company is seeking a Head of Digital Lifecycle (Growth) in London. The role involves owning and optimizing the user lifecycle strategy, driving engagement and retention through data-driven initiatives. The ideal candidate should have extensive growth experience in tech, strong analytical skills, and a passion for innovation in product management. Join a diverse team and contribute to a mission that transcends language barriers.

Benefits

30 days of annual leave

Hybrid work, flexible hours

Regular in-person team events

Monthly full-day hacking sessions

Competitive benefits

Qualifications

• Extensive experience in growth, product, or marketing roles.
• Proven track record of executing high-impact lifecycle programs.
• Experience in scaling effective growth loops and monetization strategies.

Responsibilities

• Own and execute the digital lifecycle strategy across self-serve and enterprise.
• Drive activation, onboarding, engagement, monetization, and retention.
• Design and implement high-impact lifecycle experiments for user growth.

Skills

Growth

Product management

Marketing automation

Analytical skills

Stakeholder management

Tools

HubSpot

Braze

Salesforce

Job description

Meet DeepL

DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human-sounding translations and intelligent writing suggestions are designed with enterprise security in mind. Today, they enable over 100,000 businesses to transform communications, reach new markets, and improve productivity. And, empower millions of individuals worldwide to make sense of the world and express their ideas.

Our goal is to become the global leader in Language AI, building products that drive better communication, foster connections, and make a real-life impact. To achieve this, we need talented individuals like you to join our exciting journey. If you\u2019re ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your next destination.

What sets us apart

What sets us apart is our blend of modern technology, competitive benefits, and an open, welcoming work culture that enables our people to thrive. When we share what it\u2019s like to work at DeepL, the reactions are overwhelmingly positive. This may be because of our products that have helped countless people worldwide or our shared mission to improve communication for individuals and businesses, bringing cultures closer together. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation and employee well-being. Discover what our teams have to say about life at DeepL on LinkedIn, Instagram and our Blog.

Meet the team behind this journey

We’re hiring a Head of Digital Lifecycle (Growth) to own and optimize the entire user lifecycle - from acquisition and activation through monetization, engagement, and retention. You’ll lead a lifecycle growth strategy across multiple customer journeys (self-serve, prosumer, and enterprise), with full ownership of funnel performance, experimentation, and cross-functional execution.

This role requires a deeply analytical, product-minded growth leader who can identify the highest-leverage opportunities across the lifecycle and rapidly scale what works. You\u2019ll partner closely with Product, Marketing, Data Science, Sales, and Engineering to build scalable, data-driven growth engines that support DeepL’s international user base.

Your responsibilities

• Own and execute DeepL’s end-to-end digital lifecycle strategy across self-serve and enterprise segments

• Drive activation, onboarding, engagement, monetization, and retention across the full customer journey

• Build and optimize funnel conversion from sign-up to paid, upsell, and expansion; own lifecycle KPIs

• Design and implement high-impact lifecycle experiments to accelerate user and revenue growth

• Partner with Product and Engineering to launch product-led onboarding, nudges, and in-product growth loops

• Use data and segmentation to deliver personalized, regionally relevant journeys at scale

• Lead monetization and expansion initiatives that increase ARR and customer lifetime value

• Own lifecycle tooling and experimentation stack (e.g., Braze, Segment, Mixpanel, etc)

• Work cross-functionally with Product, Marketing, Sales, and Data to align lifecycle efforts with GTM strategy

• Hire, lead, and develop a high-performing growth team; foster a culture of testing, speed, and user focus

Qualities we look for

• Extensive experience in growth, product, or marketing roles at high-growth tech companies in a leadership capacity.

• Proven track record of designing and executing high-impact lifecycle programs in a SaaS or digital product environment.

• Experience identifying and scaling effective growth loops, referral programs, and self-serve monetization strategies. Deep knowledge of the alignment with lifecycle marketing, paid acquisition, and in-product journeys.

• Deep expertise in marketing automation, customer journey mapping, and multi-channel orchestration.

• Strong analytical skills; fluency in customer segmentation, KPIs (e.g., CAC, LTV, churn), and campaign measurement.

• Comfortable working with cross-functional teams including product managers, engineers, and data scientists and data analysts.

• Experience with tools like HubSpot, Braze, Customer.io, Salesforce, and/or Looker is a plus.

• Strategic thinker with a bias towards action.

• Excellent communication and stakeholder management skills.

• International experience or working with multi-languages highly desirable.

What we offer

• Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We\u2019re more than just colleagues; we\u2019re a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we\u2019ve doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.

• Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together.

• Hybrid work, flexible hours: we offer a hybrid work schedule, with team members coming into the office twice a week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the flexibility and comfort of working from home. With flexible working hours and trust in your productivity, we are in sync with your team’s general locations and time zones to foster effective and seamless collaboration.

• Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together–literally.

• Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you\u2019re passionate about and get the opportunity to work with other teams–we value your initiatives, impact, and creativity.

• 30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you\u2019re as strong mentally as you are professionally.

• Competitive benefits: just as our team spans the globe, so does our benefits package. We\u2019ve crafted it to reflect the diversity of our team and tailored it to align with your unique location, to ensure you feel supported every step of the way.

If this role and our mission resonate with you, but you\u2019re hesitant because you don\u2019t check all the boxes, don\u2019t let that hold you back. At DeepL, it\u2019s all about the value you bring and the growth we can foster together. Go ahead, apply—let\u2019s discover your potential together. We can\u2019t wait to meet you!

We are an equal opportunity employer

You are welcome at DeepL for who you are—we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.