Head of Digital Fundraising

Morgan Law; London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

Une organisation caritative recherche un Head of Digital Fundraising / Head of Retention pour gérer des revenus et mener une stratégie de rétention. Le candidat idéal doit avoir une forte compréhension des données, des compétences financières solides et le souci du détail. Le poste propose un salaire compétitif, un environnement de travail hybride et un rôle clé dans la mission de l'organisation.

Benefits

Poste permanent

Contrat hybride

37.5 heures par semaine

Qualifications

• Expérience réussie dans le secteur des abonnements.
• Fluente en analyse de données et présentation à des parties prenantes.

Responsibilities

• Gérer les prévisions et l’optimisation des revenus.
• Diriger la stratégie de rétention et l’utilisation de la technologie CRM.

Skills

Data-led decision-making

CRM strategy leadership

Commercial acumen

Forecasting management

Attention to detail

Tools

Salesforce

Job description

Work for a charity as a Head of Digital Fundraising / Head of Retention (permanent, £55,000 - £65,000 per annum, London & hybrid, 5 days per week)

Membership/Fellowship income is the organisation's largest and most stable revenue stream. This role is the financial steward of that income, ensuring it is protected, grown, and strategically managed. Responsibilities include forecasting, scenario modelling, Gift Aid optimisation, and cost-to-serve analysis, playing a central role in the organisation's financial resilience and long-term mission.

The ideal candidate will have a sharp commercial mindset, strong budget and forecasting management skills, and the ability to translate financial insights into action. They will be accountable for income targets and lead the organisation's retention strategy with a clear return-on-investment focus.

Data drives their strategy. This role leads the strategic use of Salesforce and other platforms to ensure decisions are backed by member insights, including segmentation, sentiment tracking, lifetime value, and churn analysis. The Head of Retention and Services must be fluent in data and capable of turning it into actionable strategies.

What we look for

• Examples of data-led decision-making that improved retention or income.
• Experience leading CRM strategy and system development.
• Confidence in presenting data insights to senior stakeholders.
• Strong commercial acumen and attention to detail.
• Proven success in hitting or exceeding income targets in a membership or donor-based setting through subscriptions.
• Experience working with Gift Aid and recurring payments.
• Confidence in using financial data to inform retention and service decisions.

What we offer

• Permanent position.
• £55,000 - £65,000 per annum.
• Based in Central London.
• Hybrid working arrangement.
• 37.5 hours per week.