Head of Digital and E-commerce (Maternity Cover)

Tropic Skincare Limited; Croydon; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Tropic Skincare Limited is seeking a Head of Digital & E-commerce on a fixed-term basis. This role involves strategic leadership for digital initiatives and team development, ensuring growth across all digital channels. Join a vibrant company committed to innovation and sustainability in the beauty industry.

Benefits

Generous annual leave

EAP through Health Assured

Discounted gym membership

Pension Scheme

Exclusive skincare collection

50% discount for family and friends

Annual product allowance

Free breakfast bar

Access to retailer discounts

Social events

Qualifications

• Proven experience in senior digital marketing roles.
• Ability to manage multi-channel digital strategies.
• Strong focus on data and performance.

Responsibilities

• Lead digital marketing and e-commerce initiatives.
• Oversee site trading plans and performance.
• Manage the digital and e-commerce budget.

Skills

Leadership

Digital Marketing

E-commerce

SEO

PPC

CRM

Analytical Skills

Commercial Acumen

Education

Degree in Marketing, Business, or related field

Job description

About the Role

We’re looking for an experienced, commercially-minded, and visionary Head of Digital & E-commerce to join Tropic on a fixed-term basis to cover a maternity leave. This is a high-impact leadership role where you will lead our digital strategy, drive online growth, and lead a passionate team of digital and e-commerce professionals.

You’ll work in close partnership with the senior leadership team to ensure that Tropic continues to thrive and innovate in the digital space. From sales growth and customer experience to digital transformation and platform optimisation — this role covers it all.

Key Responsibilities

Strategic Leadership

• Lead all digital marketing and e-commerce initiatives that align with and support Tropic’s business objectives.
• Lead and implement a comprehensive digital strategy designed to drive traffic, engagement, conversion, and brand awareness.
• Oversee site trading plans and performance and develop clear growth strategies across all digital sales channels.

Team Development & Culture

• Lead, inspire and develop a passionate and creative team of digital marketers and e-commerce professionals.
• Coach and mentor team members through structured personal development plans and performance reviews.
• Foster a high-performance, collaborative culture focused on creativity, accountability and innovation.

Digital Marketing Execution

• Oversee all digital marketing channels including:
  • Paid search, Paid Social and SEO
  • CRM
  • Website UX, performance and CRO
• Ensure campaigns are fully integrated across all channels, maximising their impact and reach.
• Manage and evolve the company’s digital content strategy; monitor performance and drive continuous improvements.

Trading Performance

• Responsible for driving growth across Tropic’s Digital Landscape.
• Use analytics tools (e.g. Google Analytics, Power BI, heatmaps etc) to measure success, identify areas for improvement, and inform strategy.
• Lead the development of the digital trading activity to support peak sales periods and product launches.
• Anticipate trends in customer behaviour and implement both proactive and reactive strategies to maximise performance.

Budget & Performance Management

• Prepare, manage and track the full digital and e-commerce budget, ensuring all spend is optimised for ROI.
• Measure campaign and channel performance, producing actionable insights and detailed reporting to inform ongoing strategy.
• Continuously research competitors and benchmark performance to maintain Tropic’s leadership in the category.

What we’re looking for

• Proven experience in a senior digital marketing and/or e-commerce leadership role, ideally within a high-growth DTC or consumer brand.
• Demonstrated ability to lead successful teams and manage multi-channel digital strategies that deliver commercial impact.
• Deep understanding of SEO, PPC, CRM, analytics, social media, content strategy, and trading platforms.
• Strong commercial acumen with a sharp focus on performance, data, and customer experience.
• Confident managing budgets, stakeholders, and large-scale projects simultaneously.
• A proactive, collaborative leader who thrives in a fast-paced, purpose-driven environment.

What we offer

• Employment type: Full-time, FTC — Monday to Friday, 9am to 5pm
• Where we're located: Tropic HQ is a short stroll from Beddington Lane Tram Stop, with easy links to East Croydon and Wimbledon
• Hybrid working: We offer flexible working with a minimum of 3 days a week office-based and up to 5 days in the office or onsite during peak event periods
• Benefits: Generous annual leave, EAP through Health Assured, discounted gym membership, pension scheme, exclusive skincare collection, 50% discount for family and friends, annual product allowance, free breakfast bar, access to retailer discounts, social events, well-being treats, on-site parking.

About Tropic

Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills. She sold out on her first day and the incredible response made her realise she had started something quite special.

We still sell that iconic body scrub, and it sits alongside an extensive range of award-winning skincare and beauty products that have made us one of the UK’s fastest-growing beauty businesses. Our brand is certified vegan, cruelty-free and CarbonNeutral, and our infinite purpose is to create a healthier, greener, more empowered world. And that’s where you come in!

We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable. If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit.

Apply now if you’re ready to join a vibrant team who believe beauty knows no bounds!

Tropic's Commitment to Equal Opportunities

Our team is as diverse as it is talented because at Tropic, we go the extra mile to cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process, so if this is something you need, please let our recruitment team know at the earliest opportunity!

Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic.