Head of Digital - Acquisition

Blu Digital; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

A leading beauty online retail business in London is seeking a Head of Acquisition to drive customer acquisition during a critical growth period. This role involves maximizing acquisition through PPC, Paid Social, SEO, and Affiliate marketing, while developing engaging content and analyzing performance channels for strategy enhancement.

Qualifications

• Experienced in PPC, Paid Social, SEO and Affiliate marketing at Senior strategic levels.
• Strong understanding of the full digital marketing mix.
• Ability to develop strategies that drive online customer acquisition.

Responsibilities

• Maximise customer acquisition through strategy development across digital channels.
• Analyse performance to inform marketing strategy and enhance conversion rates.
• Develop engaging content and social media campaigns.

Skills

PPC

Paid Social

SEO

Affiliate marketing

Digital marketing

Job description

Social network you want to login/join with:

My client is an established beauty online retail business based in London looking for a Head of Acquisition. This is a fantastic opportunity to join them at this crucial time in their growth period and be responsible for driving their customer acquisition.

You will be responsible for maximising customer acquisition by developing all strategy across PPC and Paid Social, Affiliate marketing and SEO. You will be responsible for analysing performance channels and using this analysis to further underpin strategy that drives web traffic and enhances conversion rates. You will be responsible for developing engaging content and social media campaigns that focus on customer engagement and acquisition. You will be responsible for ensuring that all digital marketing initiatives around acquisition and performance channels are fully integrated.

To be considered for this role you will have a wealth of experience within PPC, Paid Social, SEO and Affiliate marketing at Senior strategic levels. You will have a strong understanding of the full digital marketing mix and be capable of developing strategy that encompasses all acquisition and performance initiatives. For this role you will need to be able to identify opportunities for growth for an online retail business with the drive and ambition to head up the entire department.