Head of Digital

Match Digital; London; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A dynamic digital healthcare consultancy in London is seeking a Head of Digital to lead digital marketing strategies. The ideal candidate will have substantial experience in digital marketing management and a proven track record of driving measurable growth. This role involves overseeing the digital team and ensuring exceptional campaign performance. The company offers flexible working arrangements and a comprehensive benefits package including training budgets and mental wellness support.

Benefits

25 days holiday + bank holidays + your birthday off

Flexible working over Christmas / New Year

Bonus scheme

Budget for tailored learning plan

Company laptop

Pension contributions

WeWork membership

Hybrid working

1-2 work retreats per annum

Mental wellness support and Headspace subscription

Qualifications

• Experience in digital marketing management roles with leadership capacity.
• Track record of developing and executing digital marketing strategies.
• Deep experience across PPC, SEO, social media, email marketing, and CRO.

Responsibilities

• Develop and execute digital marketing strategies that align with client objectives.
• Own campaign performance and oversee strategic optimisations.
• Lead monthly and quarterly business reviews with clients.

Skills

Digital marketing management

Leadership

PPC

SEO

Social media

Email marketing

CRO

GA4 analytics

Local SEO

Job description

Head of Digital

£70,000 – £80,000 + bonus

London (2 days per week)

Our client

We’ve partnered with a fast-growing digital healthcare consultancy in London. Our client crafts digital experiences across web & UX, paid media, marketing automation and SEO, building growth programmes that align with client objectives.

Employee development is seen as core to their success, with each employee given a budget for training and development to help further their skills in digital. As a fast-growing startup, our client offers great work-life balance in a fast-paced environment.

The role

We’re hiring for a Head of Digital / digital marketing leader with a passion for driving results through digital strategies.

The ideal candidate will have a strong understanding of local business marketing, with the vision to translate business goals into digital strategies that deliver measurable growth.

We’re looking for someone with experience across digital strategy, team leadership, and a keen eye for analysis of marketing performance data.

This role will set and execute the digital strategy across all clients, ensuring exceptional digital performance whilst leading and developing the digital team.

Some of the things you’ll be involved in

• Develop and execute digital marketing strategies that align with client objectives and agency growth.
• Own campaign performance and oversee strategic optimisations.
• Lead monthly and quartly business reviews with clients, presenting insights and future strategy recommendations.
• Oversee the digital marketing team and foster a culture of continuous learning and high performance.
• Function as senior advisor to key clients on digital marketing strategy and long-term growth.
• Identify opportunities for growth both in terms of client relationships and service offering.
• Lead the development of innovative campaign approaches and testing methodologies.
• Stay up to date with platform updates, algorwithm changes, and emerging digital marketing tech.

The ideal Head of Digital has:

• Experience in digital marketing management roles with experience working in a leadership capacity.
• A track record of developing and executing digital marketing strategies that drive measurable growth for local businesses.
• Deep experience across PPC, SEO, social media, email marketing, and CRO.
• Knowledge of Local SEO.
• Analytical skills, including strong experience using GA4.

The perks

• 25 days holiday + bank holidays + your birthday off.
• Flexible working over Christmas / New Year in addition to holiday allowance.
• Bonus scheme.
• A budget for tailored learning plan, including industry events.
• Company laptop.
• Pension contributions.
• WeWork membership.
• Hybrid working.
• 1-2 work retreats per annum.
• Mental wellness support and Headspace subscription.

Match Digitalspecialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.