Head of Demand Generation

Hansen Technologies; Whitehall; On-site; GBP 120,000 - 180,000; Full time

Job summary

Hansen Technologies in London is seeking an experienced senior leader to head Demand Generation and Business Development for the Energy & Utilities pillar. You will guide a global team across ABM, demand gen, sales development and regional marketing to drive pipeline growth and revenue.

You will report to the EVP Growth & GTM and work with Sales, Product Marketing and regional leaders to scale a high‑impact go‑to‑market plan and deliver measurable commercial outcomes across geographies.

Qualifications

• Proven experience leading demand generation within enterprise B2B software.
• Strong track record of delivering qualified pipeline growth and revenue impact.
• Deep expertise in Account-Based Marketing (ABM).
• Experience leading Sales Development teams for high-quality opportunities.
• Strong knowledge of marketing operations, funnel management, lead lifecycle and attribution.

Responsibilities

• Own the demand generation strategy and qualified pipeline targets across Hansen's Energy & Utilities business.
• Lead integrated marketing programmes across new customer acquisition, account expansion and cross-sell opportunities.
• Drive ABM for strategic enterprise accounts, partnering with Sales and regional leadership teams.
• Lead and develop Sales Development across Europe and the Americas; generate high-quality opportunities.
• Partner with Regional EVPs to align marketing plans with business objectives and revenue targets.
• Oversee field marketing, events, customer marketing and advocacy programmes to support pipeline growth.
• Lead content and digital marketing initiatives, including paid media, search, social and website demand generation performance.
• Work with Revenue Operations to optimize marketing tech, measurement, attribution and data quality.
• Build, lead and develop a global team spanning demand generation, ABM, sales development and lifecycle marketing.
• Establish scalable processes and operating rhythms to support long-term growth.

Skills

Demand generation

Pipeline growth

ABM

Sales Development leadership

Marketing operations

Stakeholder influence

International teams

Growth mindset

Scalable processes

European languages (DE/Nordic)

Job description

Head of Demand Generation

2026-09-13T00:00:00

Greater London

Greater London

GB

WC2N 5DN

Any

2026-12-13T06:12:25.19

Hansen Technologies (ASX: HSN) is a global software and services provider, serving energy, water/utilities, and telecommunications industries. With customers in 80+ countries, we foster collaboration across 26 global offices. From 5G advancements to renewable energy transitions, we empower customers to overcome challenges, innovate, and drive new business models.

At Hansen, we are also embedding AI enablement across our operations. From automating workflows and enhancing service delivery, to driving innovation in customer solutions, AI is shaping the next chapter of how we support our clients. With a focus on operational excellence and innovation, Hansen is using AI not just as a tool, but as a strategic enabler to deliver smarter, faster, and more resilient solutions for the future.

This role is based in our Hammersmith, London.

Why This Role Matters

As VP - Demand Generation and Business Development, you will lead the strategy and execution that drives qualified pipeline growth across Hansen's Energy & Utilities business, the largest pillar in the Growth organization where Hansen sells complex, long-cycle solutions. Reporting directly to the EVP Growth & GTM, you will shape and build a high-performing global function focused on winning complex, enterprise-level opportunities within regulated markets.

Leading a team spanning demand generation, account-based marketing, sales development, field marketing, content, customer lifecycle marketing and regional marketing; you will create a connected go-to-market motion that delivers measurable commercial outcomes. Working closely with Sales, Product Marketing, Revenue Operations and regional leadership teams, you will ensure marketing's contribution is directly aligned to revenue growth and business performance.

This is a unique opportunity to build and scale a newly formed function, as part of a significant multi-year growth investment, giving you the chance to define strategy, build a team and make a lasting impact on Hansen's growth trajectory.

What You'll Do

• Own the demand generation strategy and qualified pipeline targets across Hansen's Energy & Utilities business.
• Lead integrated marketing programmes across new customer acquisition, account expansion and cross-sell opportunities.
• Drive Account-Based Marketing (ABM) for strategic enterprise accounts, partnering closely with Sales and regional leadership teams.
• Lead and develop the Sales Development function across Europe and the Americas, focused on generating high-quality opportunities.
• Partner with Regional EVPs to align marketing plans with business objectives and revenue targets.
• Oversee field marketing, events, customer marketing and advocacy programmes to support pipeline growth and customer retention.
• Lead content and digital marketing initiatives, including paid media, search, social and website demand generation performance.
• Work closely with Revenue Operations to optimise marketing technology, campaign measurement, attribution and data quality.
• Build, lead and develop a global team spanning demand generation, ABM, sales development, regional marketing, content and lifecycle marketing.
• Establish scalable processes, operating rhythms and best practices that support long-term growth.

What You Bring

• Proven experience leading demand generation within enterprise B2B software, ideally in complex, long sales-cycle environments.
• A strong track record of delivering qualified pipeline growth and revenue impact, not just marketing activity metrics.
• Deep expertise in Account-Based Marketing (ABM) and targeted engagement of strategic enterprise accounts.
• Experience leading Sales Development teams and driving high-quality opportunity creation.
• Strong knowledge of marketing operations, funnel management, lead lifecycle and attribution.
• The ability to influence senior commercial stakeholders and build strong partnerships across regional teams.
• Experience leading and developing geographically dispersed, international teams.
• A hands-on, growth mindset with the ability to build processes, teams and best practices in a scaling organisation.
• Establish scalable processes, operating rhythms and best practices that support long-term growth.
• Additional European language skills, particularly German or a Nordic language, would be highly desirable.

Why Join Us?

At Hansen, you'll be part of a diverse, inclusive, and collaborative global team. Our culture is built around values such as People and Family, Treat It Like It's Your Own, Focused and Committed, and One United Team. We look for people who are curious, respectful, engaged, and keen to work across geographies with talented teams.

If you are passionate about talent sourcing, candidate engagement, and supporting a high-quality recruitment process, we'd love to hear from you.

Contact Us

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Visit our website at hansencx.com for more information.

Data Privacy Notice

By applying to this role, you consent to Hansen collecting, processing, and storing the information you provide for recruitment purposes. You also agree that your details may be securely retained in our talent database for future opportunities and reference in accordance with applicable data protection regulations.