Head of Demand Generation

Deepki; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading SaaS firm based in London is looking for a Head of Demand Generation to build and scale a multi-channel growth engine. The role involves defining strategies that align with sales, optimizing acquisition channels, and enhancing website performance. Ideal candidates will have over 10 years of experience in demand generation within B2B SaaS and a strong partnership history with sales teams. Exceptional analytical skills and MarTech expertise are essential for success in this fast-paced environment.

Qualifications

• 10+ years of experience in demand generation or integrated marketing roles.
• Proven success partnering closely with sales to drive revenue outcomes.
• Deep expertise across digital marketing, events, and campaigns.

Responsibilities

• Define multi‑channel demand strategy with Sales leaders.
• Own the global acquisition mix across digital channels and events.
• Optimize website engagement and lead quality.
• Build models connecting marketing investment to revenue.

Skills

Demand generation

B2B SaaS marketing

Sales partnership

Multi-channel acquisition

MarTech expertise

Analytical skills

Influencing skills

Job description

About Deepki

Founded in 2014, Deepki is the most trusted sustainability SaaS solution for the real estate sector.

Its comprehensive platform enables real estate stakeholders to manage risk through data-driven insights, improve the financial performance of their assets, meet growing investor expectations and regulatory requirements. It also supports clients in developing clear action plans for both transition and adaptation, while delivering positive financial outcomes.

This is a permanent position - based in Paris or London

We are seeking a Head of Demand Generation to build and scale a predictable, multi‑channel growth engine that fuels qualified pipeline across our key markets.

This role partners closely with Sales Leadership and Account Development Representatives (ADRs) to ensure demand programs translate directly into revenue. You will oversee global campaign strategy, digital acquisition, events, field marketing, website performance, CRO, and the systems that support them. The ideal candidate blends strategic clarity with hands‑on execution and thrives in a fast‑paced, cross‑functional environment.

Key Responsibilities

Demand Strategy & Sales Partnership

• Define Deepki’s multi‑channel demand strategy in collaboration with Sales and ADR leaders.
• Align ICPs, target segments, and messaging with commercial priorities and market insights.
• Build programs that deliver high‑quality inbound and outbound‑ready leads for ADR teams.
• Lead shared planning, funnel reviews, and performance check‑ins across Marketing and Sales.

Multi‑Channel Acquisition & Campaign Leadership

• Own the global acquisition mix across digital channels, ABM, paid media, SEO/SEM, events, webinars, field marketing, and partner‑driven demand.
• Allocate budget across channels and markets based on ROI, pipeline coverage, and regional needs.
• Lead experimentation across audiences, content, messaging, and formats to optimize performance.
• Use analytics and AI to sharpen targeting, improve efficiency, and scale successful motions.

Events & Field Marketing

• Integrate events, trade shows, customer roundtables, and field programs into the broader demand strategy.
• Partner with Sales to ensure event presence supports account strategies and drives measurable pipeline.
• Establish clear goals, follow‑up processes, and ROI measurement for all event activity.
• Ensure ADR teams are equipped with high‑quality pre‑ and post‑event workflows.

Web, Journeys & Conversion Optimization

• Oversee the website and landing pages as central conversion assets.
• Lead CRO initiatives to improve engagement, form completion, and lead quality.
• Ensure value propositions and journeys are aligned to segment needs and sales motions.

Analytics, Forecasting & Funnel Insight

• Build and maintain models that connect marketing investment to pipeline and revenue contribution.
• Lead attribution strategy, CAC/LTV analysis, and funnel diagnostics.
• Provide clear insights on growth drivers and blockers to senior stakeholders.

MarTech & Operational Enablement

• Set requirements for automation, tracking, scoring, and lifecycle workflows that support scalable demand creation.
• Collaborate with RevOps to optimize routing, data quality, enrichment, and insight visibility.
• Continuously evolve systems to increase ADR productivity and improve funnel throughput.

Success Indicators

• Consistent generation of qualified pipeline across all acquisition channels
• Strong Sales and ADR alignment with measurable improvements in speed and quality of follow‑up
• Conversion gains at every funnel stage
• Efficient budget use and channel performance

Experience & Qualifications

• 10+ years of experience in demand generation, growth, or integrated marketing roles in B2B SaaS / Enterprise tech.
• Proven success partnering closely with Sales to drive revenue outcomes.
• Deep expertise across digital marketing, events, campaigns, ABM, and multi‑channel acquisition.
• Strong understanding of MarTech, attribution, analytics, forecasting, and AI‑supported optimization.
• Demonstrated ability to build scalable, predictable demand engines across multiple regions.
• Knowledge of the real estate market is a plus.
• Excellent communication, influencing, and cross‑functional collaboration skills.

Our Commitment

Deepki is an equal opportunity employer. We do not discriminate based on ethnicity, religion, gender (including pregnancy, childbirth, or related medical conditions), gender identity, sexual orientation, age, national origin, non‑disqualifying physical or mental disability, or any other protected characteristic under applicable law.

Employment decisions are made based on qualifications, passion, merit, and business needs.

We are committed to considering all reasonable accommodation requests for individuals with disabilities to ensure an accessible and inclusive work environment.

Deepki: #ImpactForward