Head of Data-Driven Marketing Transformation

Harnham; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Harnham seeks a Marketing Transformation Director based in London to lead modernization of marketing capabilities and drive data-informed strategy. The role focuses on advanced analytics, actionable insights, and measurable improvements across marketing initiatives.

You will partner across functions to improve performance measurement, optimize marketing approaches, and guide teams through adopting new ways of working while delivering sustained value for the business.

Qualifications

• Senior experience in marketing transformation.
• Analytics-driven marketing and data-informed strategy.
• Proven ability to deliver measurable improvements through insight and experimentation.
• Strong leadership and stakeholder management.
• Ability to guide teams in adopting new ways of working.

Responsibilities

• Lead marketing transformation initiatives end-to-end.
• Translate business goals into measurable priorities.
• Ensure insights from advanced analytics inform planning and execution.
• Partner cross-functionally to improve performance measurement.
• Support continuous improvement across marketing processes.

Skills

Marketing Transformation

Analytics-driven Marketing

Data-informed Strategy

Leadership

Stakeholder Management

Change Management

Job description

Harnham seeks a Marketing Transformation Director based in London to lead modernization of marketing capabilities and drive data-informed strategy. The role focuses on advanced analytics, actionable insights, and measurable improvements across marketing initiatives.

You will partner across functions to improve performance measurement, optimize marketing approaches, and guide teams through adopting new ways of working while delivering sustained value for the business.