Head of Data & Analytics

JR United Kingdom; City Of London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading digital marketing agency is seeking a strategic Head of Data & Analytics to lead their analytics function. This role focuses on shaping the agency's data vision, ensuring a high-performing analytics team, and delivering impactful insights for clients across digital channels. A hybrid working model is offered, combining strategic and hands-on responsibilities in a dynamic environment. Ideal candidates will have extensive experience in digital marketing and analytics, alongside proven leadership capabilities.

Benefits

Comprehensive benefits plan

Hybrid working arrangements

Wide range of other benefits

Qualifications

• 10+ years in digital marketing, with 5+ in analytics or measurement-focused roles.
• Strong hands-on experience with analytics tools like Google Analytics and coding.
• Proven team leadership and multi-stakeholder project management experience.

Responsibilities

• Lead agency’s data and measurement strategy across digital channels.
• Oversee end-to-end analytics projects and manage a high-performing team.
• Translate complex data insights into actionable strategies for stakeholders.

Skills

Digital Marketing

Analytics

Leadership

Communication

Data Analysis

Tools

Google Analytics

GTM

BigQuery

Python

SQL

R

Job description

Social network you want to login/join with:

Head of Data & Analytics, london (city of london)

col-narrow-left

Client:

VMA GROUP

Location:

london (city of london), United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

3

Posted:

16.06.2025

Expiry Date:

31.07.2025

col-wide

Job Description:

Exclusive opportunity with a leading digital marketing agency, looking for a strategic, commercially minded Head of Data & Analytics to lead its analytics function. This senior role is responsible for shaping the agency’s data vision, leading technical delivery, and driving measurable impact for clients across digital channels.

You’ll oversee a growing team, manage analytics implementations, develop measurement frameworks, and support attribution modelling, data warehousing, and tech stack integration.

This is both a leadership and hands-on role that combines strategic thinking with operational excellence.

Central London - Hybrid working – 3 days in office, 2 from home

• Lead the agency’s data and measurement strategy, ensuring it supports client performance goals across all digital channels, including Paid Media, SEO, CRM, Programmatic, and ATL.
• Oversee delivery of end-to-end analytics projects, including tracking implementation, data architecture, attribution modelling, customer journey analysis, and integration with client BI systems.
• Manage and develop a high-performing analytics team, including recruitment, training, quality control, and performance management, while fostering a collaborative and commercially focused culture.
• Work closely with internal and external stakeholders, translating complex data concepts into clear, actionable insights that inform strategic decisions.
• Support new business efforts, including pitch contributions, commercial modelling, capacity planning, and the development of templated assets and proposals.

Skills & experience:

• 10+ years in digital marketing, with 5+ in analytics or measurement-focused roles
• Strong hands-on experience with Google Analytics, GTM, BigQuery, and coding in Python, SQL or R
• Deep understanding of attribution modelling, econometrics, and marketing mix analysis
• Proven team leadership and people development experience
• Skilled in managing complex, multi-stakeholder projects
• Track record of growing teams, services, and revenue with commercial accountability
• Confident communicator with the ability to simplify technical topics for senior stakeholders
• Bonus: CRM measurement experience linking marketing activity to business outcomes

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Hybrid working arrangements
• Wide range of other benefits

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: [emailprotected]

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.