Head of CRO

BM Digital; United Kingdom; Remote; GBP 37,000 - 113,000; Full time

Job summary

A leading growth marketing agency is seeking a Head of CRO to optimize conversions for over 80 e-commerce brands. You will focus on A/B testing and build high-converting landing pages, collaborating with performance marketers and strategists. This remote role requires 3-5 years of CRO experience, strong analytical skills, and fluency in no-code tools. Competitive compensation package includes base salary, bonuses, and equity.

Qualifications

• 3–5+ years of CRO experience in eCommerce or performance marketing.
• Fluent in no-code tools.
• Deep understanding of mobile-first UX.

Responsibilities

• Run and analyze CRO tests across DTC brands.
• Build landing pages using no-code tools.
• Develop experiment roadmaps based on data analysis.

Skills

CRO experience

User psychology understanding

Strong analytical skills

Exceptional communication skills

Tools

GA4

Shopify

PageDeck

Heatmap tools

Job description

About the role

We’re looking for a Head of CRO who is obsessed with conversions, user behavior, and revenue per visitor. You’ll be our go-to for running rigorous CRO and Landing Page experiments across our portfolio of 80+ e-commerce brands and building high-converting, no-code landing pages using tools like PageDeck or similar. You’ll own the full CRO lifecycle, from hypotheses to A/B testing, to implementation and insights. You’ll work closely with our performance marketers, creative strategists, and brand owners to extract every possible dollar from existing traffic.

About us

BM Digital is a leading growth marketing agency built to help e-commerce brands scale profitably and predictably. We partner with high-growth DTC companies to drive customer acquisition through influencer marketing and conversion-optimized creative. With a team of 70+ growth operators, analysts, and creatives, we manage over 80,000 creator partnerships monthly and oversee $200M+ in annual media spend across Meta, TikTok and Google. Our campaigns are rooted in creative testing frameworks, full-funnel analytics, and a bias toward action. We’re not just an agency - we’re a growth partner. We foster a culture of ownership, curiosity, and creative rigor - where top performers can do their best work and see the direct impact of what they build.

Responsibilities

• Run and analyze CRO tests across dozens of DTC brands, focusing on metrics like CVR, AOV, bounce rate, and revenue per session
• Build landing pages using no-code tools (e.g. PageDeck) that convert
• Develop experiment roadmaps and testing hypotheses based on data and user behavior (heatmaps, GA4, Hotjar, etc)
• Audit existing landing pages and checkouts for friction points, design flaws, and UX gaps
• Collaborate with media buyers and creative strategists to match funnels with ad angles, hooks, and offers
• Document and share learnings across accounts to create a compounding impact on our entire portfolio
• Benchmark and reverse-engineer best-in-class e-commerce flows and bring innovation to every client funnel

Ideal candidate profile

• 3–5+ years of CRO experience in a high-growth eCommerce or performance marketing environment
• Fluent in no-code tools
• Deep understanding of user psychology, funnel mechanics, and mobile-first UX
• Strong analytical skills—comfortable reading and interpreting data from GA4, Shopify, Meta, and heatmap tools
• Exceptional communication and documentation skills
• A testing mindset: you love running experiments and figuring out what actually works
• Comfortable working across multiple accounts at once (we move fast)

Compensation

$50K—$150K USD total compensation annually, depending on location. This includes base, performance bonus, and equity package

Location

All of our team is working completely remotely. We’ll make sure your working experience is as comfortable as possible!

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Other
• Industries: Internet Publishing