Head of CRM - FTSE 250

Blu Digital; London; On-site; GBP 55,000 - 65,000; Full time

Job summary

A leading company in the FTSE 250 is seeking a CRM Manager to lead their customer engagement programme based in London. The role emphasizes email marketing strategy, campaign automation, and analytics, offering a competitive salary with bonuses. Strong analytical skills and experience in marketing automation platforms are essential.

Qualifications

• Experience with an email automation platform such as Salesforce, Hubspot, or Emarsys.
• Strong analytical skills are essential.
• Experience in B2B marketing is preferred but not mandatory.

Responsibilities

• Manage the customer engagement programme focusing on email marketing.
• Set up and automate campaigns, reporting and insights.
• Develop the email marketing strategy.

Skills

Analytical skills

Email marketing

Tools

Salesforce

Hubspot

Emarsys

Job description

Our client, a FTSE 250 company, is currently looking to recruit a CRM Manager, offering a salary of up to £65,000 plus up to 30% bonus.

The role requires working 4 days per month in the Basingstoke office. You will be responsible for managing the customer engagement programme, with a focus on email marketing, including campaign setup and automation, reporting, insights, and developing the email marketing strategy.

Candidates should have experience with an email automation platform such as Salesforce, Hubspot, or Emarsys. Strong analytical skills are essential, and experience in B2B marketing is preferred but not mandatory.