Head of CRM and Marketing Technology

UCAS; Gloucester; Hybrid; GBP 83,000 - 98,000; Full time

Job summary

UCAS seeks a Head of CRM and Marketing Tech to lead the Salesforce ecosystem and marketing technologies. This role involves strategic implementation and enhancing digital solutions to support student pathways, ensuring efficient and secure online experiences within the higher education sector.

Benefits

30 days annual leave plus 3 concessionary days

Flexible working policy supporting hybrid work

Generous pension scheme

High street discounts via Perkbox

Internal training and development

Subsidised gym and café

Ex-gratia bonus scheme

Volunteer employee networks promoting wellbeing

Qualifications

• Extensive experience leading Salesforce and marketing platform implementations.
• Ability to demonstrate relevant experience or education.
• Strong vendor and contract management capabilities.

Responsibilities

• Accountable for the strategic direction and operation of the Salesforce ecosystem.
• Driving platform performance, innovation, and alignment with engagement strategy.
• Implementing new Salesforce products and migration to EducationCloud.

Skills

Salesforce CRM

Data Governance

Leadership

Personalisation Platforms

Customer Engagement

Education

Degree in Computer Science or Technology

Job description

UCAS is at the heart of connecting people to higher education.

UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

Business Unit Description

The Digital Services business unit is at the heart of UCAS’ technical innovation, data and infrastructure. It focuses on leveraging data science, technology, and enterprise architecture to enhance UCAS' digital products and services.

The unit is dedicated to developing and improving customer-centric digital solutions, ensuring seamless and secure online experiences for all users. By providing insightful data and analysis, often made available to anyone with free-to-use intuitive dashboard, Digital Services empowers the Higher Education sector and those interested in the sector with valuable information to make informed decisions. By working in collaborative, expert led, multi-disciplinary teams, Digital Services drives UCAS’ mission to connect students with their next opportunities through advanced technological solutions.

About The Role Contractual Hours

35.00

About The Role

The Head of CRM and Marketing Tech is accountable for the strategic direction, implementation, and operation of the Salesforce ecosystem and associated marketing technologies at UCAS. This includes Salesforce MarketingCloud, SalesCloud, ServiceCloud, Data Cloud, and integration with personalisation platforms and other customer data platforms. The role is central to delivering UCAS’s new strategy in 2025, enabling UCAS’s strategic aim of delivering personalised pathways for students and other beneficiaries, powered by cutting-edge digital and data capabilities.

As a senior leader in Digital Services, the postholder will be responsible for delivering the business outcomes of the new UCAS Strategy, by implementing new salesforce products and migration to EducationCloud, driving platform performance, innovation, and alignment with the broader engagement strategy. This includes collaboration with Marketing, Sales, and Customer Contact teams to deliver data-driven, user-centric services. The role ensures that technology capabilities underpin UCAS’s ambitions to offer timely, relevant, and trusted information to students and other beneficiaries, while driving efficiency and insight across customer engagement.

You can find the full job description in the attached role profile below.

Skills, Qualifications, And Experience

• Extensive experience leading Salesforce and marketing platform implementations, operations and technology strategy in a digital-first, customer-centric and complex environment.
• Educated to degree level in a relevant discipline such as Computer Science, Technology or the ability to demonstrate a relevant level of experience.
• Extensive experience of working with or as part of an implementation consultancy and/or Salesforce professional services during the implementation, transition, and operational run phases of major programmes.
• A proven leader, and the ability to build strong collaborative, cohesive working relationships.
• Deep expertise in Salesforce CRM, Data Cloud, and Agentforce configuration and integration.
• Demonstrable experience implementing and managing AI-driven personalisation platforms and CDPs.
• Proven ability to lead multi-disciplinary teams and foster a high-performance, delivery-focused culture.
• Strong understanding of platform security, data governance, and compliance frameworks.
• Experience working closely with Marketing, Sales, and Customer Services teams to co-deliver value through technology.
• Experience of leading and motivating a team, fostering a collaborative and high performing culture.
• Strong vendor and contract management capabilities, ideally including experience with Salesforce partners and Martech providers.
  
  

Please find the complete list within the attached role profile below.

Package

Salary – up to £98,000

• 30 days annual leave (plus 3 concessionary days over Christmas and your bank holidays!)
• Flexibility – UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy
• A generous pension scheme
• Hundreds of high street discounts and offers with Perkbox
• Internal training and development
• Subsidised gym and café
• Be rewarded for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme
• Dedicated volunteer employee networks promoting wellbeing, awareness and inclusion
  
  

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you are interested in this vacancy, but don't necessarily meet every single point on the job description, please still apply.

If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via [e-mail] and one of us will be in touch.

Working Arrangements Is fully remote working an option?

No