Head Of CRM

CarFinance 247; Manchester; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

A leading digital car finance platform in Manchester is seeking a Direct Marketing Manager to lead campaigns and develop CRM strategies. The ideal candidate will have 3–5 years of experience in direct marketing and proficiency with tools like Braze and Microsoft Excel. This role offers a competitive salary of up to £50,000 and a hybrid working option.

Benefits

Competitive salary

Hybrid working

Access to cutting-edge tools

Collaborative team environment

Qualifications

• 3–5 years’ experience in CRM, email/SMS, or direct marketing.
• Hands-on experience with marketing platforms.
• Strong analytical mindset using data to drive decisions.

Responsibilities

• Plan, execute, and optimise multi-channel campaigns.
• Use customer data to build targeted segments.
• Deliver timely, relevant communications at scale.
• Run A/B and multivariate tests for improvement.
• Track performance and uncover insights.

Skills

CRM marketing

Campaign management

Data analysis

Project management

Creative thinking

Tools

Braze

Mailchimp

Klaviyo

Power BI

Microsoft Excel

Job description

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Basic Salary: Up To £50,000 (DOE)
Hours: Monday to Friday, 9:00am – 5:30pm | No weekends or bank holidays
Contract: Full-time | Hybrid working (Manchester HQ)

Are you a data-driven marketer with a creative spark and a passion for customer engagement? Do you thrive in a fast-paced, collaborative environment where your ideas and insights drive real impact?

Join Car Finance 247, the UK’s #1 digital car finance platform, and take the lead on our CRM and Direct Marketing strategy. As Direct Marketing Manager, you’ll own the end-to-end delivery of campaigns across email, SMS, and direct mail – using smart segmentation, automation, and personalisation to connect with customers at every stage of their journey.

What’s on Offer:

Competitive basic salary up to £50,000 (DOE)

Hybrid working with a vibrant Manchester HQ

Full autonomy and ownership of CRM and direct marketing strategy

Access to cutting-edge tools and platforms (Braze, Segment, and more)

A collaborative, high-performing team that values innovation and insight

A culture that celebrates creativity, curiosity, and continuous improvement

Your Role as Direct Marketing Manager:

Lead Campaigns: Plan, execute, and optimise multi-channel campaigns across email, SMS, and direct mail.

Segment & Personalise: Use customer data to build smart, targeted segments and deliver personalised experiences that drive engagement and conversion.

Automate & Optimise: Leverage marketing automation to deliver timely, relevant communications at scale.

Test & Learn: Run A/B and multivariate tests to refine messaging, creative, and timing for maximum impact.

Analyse & Report: Track performance, uncover insights, and continuously improve based on data.

Collaborate Cross-Functionally: Work closely with Product, Marketing, and external partners to bring campaigns to life and align on strategy.

Stay Compliant: Ensure all activity meets GDPR, FCA, and industry best practices.

About You

What We’re Looking For:

3–5 years’ experience in CRM, email/SMS, or direct marketing – ideally in a fast-paced, customer-focused environment

Hands-on experience with platforms like Braze, Mailchimp, Klaviyo, Power BI, Microsoft platforms (specifically excel) and/or similar platforms

Familiarity with Segment or similar CDPs is a plus

Strong analytical mindset – confident using data to drive decisions

Creative thinker with a keen eye for messaging and customer experience

Excellent project management and communication skills

Detail-oriented, organised, and comfortable juggling multiple campaigns