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Head of CRM

REC-REVOLUTION LTD

City Of London

On-site

GBP 60,000 - 80,000

Full time

Today
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Job summary

A retail company in London is seeking a Head of CRM to lead its Customer Strategy and targeted marketing campaigns. You will manage the CRM budget, oversee loyalty initiatives, and lead a team of CRM Executives and Designers. The ideal candidate has retail marketing experience and a deep understanding of content management systems. This position requires strong analytical skills and a creative mindset, along with the ability to thrive in a dynamic environment.

Qualifications

  • Retail Marketing experience preferred.
  • Deep understanding of Content Management Systems.
  • Experience with customer lifecycle programs.
  • Strong planning and execution of Email Marketing Campaigns.
  • Ability to work in a fast-paced environment.

Responsibilities

  • Lead and develop the company's CRM strategy.
  • Manage the Customer Loyalty programme 'Rewards'.
  • Develop and manage email campaign initiatives.
  • Drive Loyalty KPIs with Store Managers.
  • Produce weekly reports for Senior Leadership.

Skills

Retail Marketing experience
Content Management Systems
Database growth
Customer acquisition initiatives
Email Marketing Campaigns
Analytical skills
Creativity
Relationship building

Tools

Ometria
Job description

HeadofCRM

MorleysDepartmentStoresGroupisanindependent,privately-owneddepartmentstoregroupthatoperates7storesprincipallyingreaterLondonandNewbury,andanEcommerceplatformforourflagshipstoreinWimbledon.Ourstoresareattheheartoflocalcommunitiesandhavecenturiesofheritage,brandtrustandloyalty.

AnexcitingopportunityhasarisenforanexperiencedHeadofCRMtojoinourMarketingteam.ReportingtotheGroup’sCEO,thisrolewillplayakeyroleinleadinganddeliveringtheCustomerStrategyandtargetedCustomerMarketingCampaigns.

HeadofCRMResponsibilitiesinclude:

  • Leadinganddevelopingallaspectsofthecompany'sCRMstrategyacrossemail,SMS,digitalRewardscard,pushnotificationsandwebsite.
  • OwningtheCustomerLoyaltyprogramme“Rewards”fortheGroupincludingdrivingsign-upinitiatives,analysingloyaltydatatorefinemarketingandloyaltystrategies,growloyaltyrevenueandcustomerlifetimevalue,andimprovecustomeracquisition.
  • Developmentandmanagementofautomationemailcampaignsandbroadcast(adhoc)emailcampaignsincludingimprovementstoemailstrategythroughtacticalandengagingcampaigns,A/Btesting,segmentation.YouWillowntheEmailScheduleandneedtobalancerequestsfromBuyersandbrandswithacommercialanddata-ledapproachtoemailcontent.
  • WorkcloselywithStoreManagerstodrivetheLoyaltyKPIsforstoresandworkcloselywithBrandstofosterworkingrelationshipsandbrandinvestmentinCRMMarketing.
  • Upholddatagovernancestandardsandensuresdataiscapturedconsistentlyandappropriatelyacrossdifferenttouchpointsandchannels,andincompliancewiththeGDPRregulations.
  • ManagetheCRMbudgetwiselytosupportkeyemailmessageswithadditionalCRMchannels(push,SMS,in-storeevents,paidsocial).
  • ProduceweeklyreportsforinternalSeniorLeadershipTeamWeeklyTradeMeetings.PresenttotheBoard1–2timesperyearonprogressandnewinitiatives.
  • Managementof2CRMExecutivesand2DigitalDesigners.

RequirementsoftheHeadofCRMrole:

  • RetailMarketingexperiencepreferred,orwith‘customers’
  • Adeepunderstandingandhands-onexperiencewithContentManagementSystems,preferablyOmetriaorasimilarCMS
  • Highlyexperiencedindatabasegrowthandcustomeracquisitioninitiatives
  • Highlyexperiencedincustomerlifecycleprogramsdeliveredviaemail,pushandSMS
  • Strongexperienceofplanning,executinganddeliveringEmailMarketingCampaigns
  • Adatadrivenandyetcreativeprofilewithastrategicandcommercialmind,andstronganalyticalskills
  • Abilitytoworkinafast-pacedanddynamicenvironment,managingandprioritisingmultipleworkstreamssimultaneously
  • Excellentattentiontodetailessential
  • Creatively-minded–withtheabilitytosuggestnewideasandcritiquedesigns
  • Teamplayerwhoisself-motivatedwithexcellentrelationshipbuildingandcommunicationskills
  • Experienceofmanagingateam:andpreferred.Consideatemanagementskillstonurtureateamintheirtalentstocreatestrongoutputsforthebusiness
  • Akeeninterestinfashion,beauty,homeinteriorsandretailispreferable
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