Head of Creative (Lipsy, Love & Roses and Friends Like These)

Next; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading fashion retailer seeks a Head of Creative to shape and implement an inspiring and engaging creative vision for various fashion brands. This pivotal role involves overseeing creative campaigns, leading a talented team, and collaborating with senior management to ensure brand integrity and consistency across all platforms.

Qualifications

• Proven experience in a senior creative leadership role within the fashion industry.
• Strong portfolio showcasing exceptional visual storytelling and digital content creation.
• Exceptional leadership and team management skills.

Responsibilities

• Develop and execute a unifying creative vision across multiple brands.
• Partner with brand leaders to create strategies and present concepts.
• Oversee all creative campaigns and ensure brand consistency.

Skills

Art Direction

Photography

Videography

Graphic Design

Visual Merchandising

Storytelling

Team Management

Communication

Tools

Adobe Creative Suite

Job description

Head of Creative (Lipsy, Love & Roses and Friends Like These)

Join to apply for the Head of Creative (Lipsy, Love & Roses and Friends Like These) role at Next

Head of Creative (Lipsy, Love & Roses and Friends Like These)

Join to apply for the Head of Creative (Lipsy, Love & Roses and Friends Like These) role at Next

Recruiting exceptional talent to join Lipsy, Next Beauty, GAP UK & Victoria's Secret UK

Reporting to: Brand Director

Wholly Owned Brands

Founded in 1998, Lipsy started as one brand with a big dream. Acquired by NEXT in 2008, the UK’s biggest fashion retailer, we’ve now grown into three dynamic London-based fashion brands, each with their own distinct style and story, known as NEXT Wholly Owned Brands.

Our Lipsy customer is a leading lady; a woman who never says no to a touch of glamour - and why would she, when the world is her catwalk

Love and Roses

Love & Roses is for the woman who isn’t afraid to push boundaries, she’ll set her own trend, with unique styles, playful prints and fabulous fabrics at her core.

Friends Like These

Friends Like These is for the go-getter - she’s strong, feminine and always on the move, so we offer her a gorgeous wardrobe line-up she can bank on every time.

We are led by passionate people who are thriving in a supportive and collaborative high performance culture. We’re proud of the work we do and the team behind it. It’s an exciting time to be part of our journey as we continue to evolve and create something truly special together.

Role Purpose

To develop and execute an inspiring, engaging and beautiful creative vision for all of our current three Wholly Owned Brands, which includes apparel and non-clothing areas. Who knows, you may even be a part of creating a fourth new brand. Being able to deliver incredible inspirational content on budget is the critical part of the role.

You need to be someone who considers how each Brand is presented across many different platforms and touch points, including the NEXT website, third party platforms (example: Nordstrom, Zalando), social media channels (including Tik Tok and Meta), emails, brand books and be able to execute (on budget) campaign shoots, still shoots and video content to showcase each Brand’s unique identity. The content needs to excite our customers and drive sales.

Based at head office, you will need to lead and develop cross functional teams in multiple locations including head office, North London studio and on location around the globe.

You will be an important part of the senior leadership team and will need to be able to communicate and collaborate effectively.

Role Responsibilities

• Partner with and build strong working relationships with the Heads of Brand and Buying Director to develop and communicate a compelling creative strategy and vision for each Brand.
• Inspire others across the Brands and wider business with engaging activations and a clear strategic direction.
• Present creative concepts and strategies at Board meetings to the senior leadership team, gaining buy-in and feedback.
• Oversee from concept to execution all creative campaigns, photoshoots, video content, and digital assets, ensuring brand consistency, integrity and high quality across all of the Brands
• Ensure that each Brand’s identity is used to create standout content which can be used across all touch points e.g. NEXT website, Zalando, social media platforms to encourage the customer to buy
• Drive the creation of highly engaging content specifically designed to enhance the customer experience on the NEXT website, including product photography, editorial shoots, lifestyle imagery, video content
• Act as the ultimate guardian of the brand's visual identity, ensuring all creative output adheres to brand guidelines and maintains a consistent aesthetic across all touchpoints.
• Lead, develop and inspire a talented in-house creative team (including art-directors, photographers, videographers, production, graphic designers).
• Review the organisation structures to ensure that the right team and skills are in place to deliver the brands direction and changes in consumer wants and habits
• Collaborate closely with the Marketing and PR teams to ensure creative content effectively showcases products, drives conversions and tells compelling brand stories.
• Work with Finance to manage budgets, timelines, and resources effectively to deliver projects on schedule and within financial parameters.
• Stay abreast of industry trends, emerging technologies, and competitor activities to continually innovate creative output and maintain a cutting edge.

Skills & Experience:

• Proven experience in a senior creative leadership role within the fashion industry, with a strong portfolio showcasing exceptional visual storytelling and digital content creation.
• Demonstrable expertise in developing compelling creative content specifically for e-commerce websites and social-media platforms.
• Highly skilled in art direction, photography, videography, graphic design principles, and visual merchandising.
• A strong understanding of the fashion landscape, trends, and consumer behavior.
• Exceptional leadership and team management skills, with a proven ability to inspire and develop creative talent.
• Awareness of creative software (e.g., Adobe Creative Suite: Photoshop, InDesign, Illustrator, Premiere Pro).
• Excellent communication, presentation, and interpersonal skills.
• A strategic thinker with a keen eye for detail and an ability to translate brand vision into tangible creative output.
• Results-oriented with a track record of delivering high-quality creative work on time and within budget.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Art/Creative and Design

• Industries

  Retail and Retail Apparel and Fashion

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