Head of Content & Creative Strategy - Mat leave cover, contract

Wonderbly; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Join a pioneering company focused on personalized children's books as the Head of Content and Creative Strategy. This role involves leading the creative team in developing compelling marketing campaigns and overseeing all aspects of creative messaging to enhance customer relationships and engagement. If you have substantial experience in creative marketing and a passion for storytelling, this opportunity could be the perfect fit.

Benefits

Hybrid working (3 days in office, 2 days remote)

Lunch and Learn sessions

Dog-friendly studio

Regular social events

Secure bike storage

Qualifications

• 10+ years experience in creative marketing covering brand activations and performance marketing.
• Experience in storytelling and creative messaging strategy.
• Direct to consumer ecommerce experience preferred.

Responsibilities

• Lead creative strategy for brand campaigns like Christmas and Valentine's.
• Oversee messaging and storytelling across all creative touchpoints.
• Coordinate product launch creativity including copy and design.

Skills

Creative Leadership

Storytelling

Customer-focused Marketing

Creative & Messaging Strategy

Job description

About Us

At Wonderbly, our mission is to connect the world together through our special gift books. We make personalised books that inspire boundless self-belief in children and celebrate love in all kinds of relationships. Our books have allowed over ten million readers to see themselves as the centre of their own stories.

Wonderbly is an award winning brand who has now become part of the Penguin Random House group, that operates at the intersection of print-on-demand, personalisation and D2C e-commerce. We have just been nominated for UK Publisher and UK Children's Publisher of the Year in 2025 by the British book awards, having won the latter in 2021.

About The Role

We're looking for maternity cover for our Head of Content and Creative Strategy to join our creative team and lead our creative strategy across our main brand campaigns, lead our copy team and copy strategy across all customer touchpoints and our product launch creative. This role reports into the CMO.

Campaigns & creative strategy

For our main campaigns from Christmas and Valentine's to Mother's Day, the Head of Content & Creative Strategy is responsible for turning the brief from our brand team into a creative strategy and routes for our senior creative team to work into our creative concept and execution ideas for channels like paid social, email and OOH. You'll also work with our Creative Director to lead our senior creative team and get the best final concepts and final creative execution for the brief.

Overall storytelling, messaging and copy

Across all creative touchpoints from email, paid and organic social and our website, our head of content leads on the best messaging and storytelling approach based on our brand TOV, customer insights and creative performance. This role also leads our team of inhouse and freelance copywriters from brief to final review.

Brand activations

From OOH and TV to partnerships and email, the Head of Content & Creative Strategy works with the Head of Brand and our Creative Director to put together the positioning, messaging and final creative for our brand activations.

Performance

The Head of Content is able to approach our performance creatively in a slightly more methodical optimisation first way. That mixed with a hands-on approach to new content creation whether that's video, statics or other formats.

Product launches

At Wonderbly, we launch a new book every week, and each product requires creative (copy and design) on the product page and also some marketing assets. It's the Head of Content's role to lead this process.

Website creative

Support the website team with creative to help launch new CX experiences on site.

Requirements

About you

Below we've outlined some of the things we think you should be able to demonstrate to us in an interview. Please note that this is not an exclusive or exhaustive list.

• Confident creative leader with the Creative Director you'll lead the creative team of designers and copywriters across brand, performance marketing and website. You'll need to be highly organised to get everything done to a high standard and maintain both big picture thinking and an eye for detail.
• 10 years + experience in creative marketing understanding all aspects of creative from brand activations to lower funnel performance marketing and UX copy is key to this role.
• Creative & messaging strategy experience rather than a pure head of copy, we're looking for someone with experience in storytelling, with some background in
• Direct to consumer ecommerce experience with clear understanding of customer-focussed marketing a big plus. You'll need a good understanding of data insights for creative. You'll need to be comfortable translating the creative performance insights from channel managers into actionable creative output.
  
  

How To Apply And What To Expect

If you are interested in this role please apply directly using the workable link. Please include an up to date CV and a cover letter outlining why you believe you would be a good fit for this role.

We will begin reviewing applications from June. Once we have received your application we will contact you within a week. If we wish to move forward this will include some options for a short phone call with a member of our recruitment team who can answer practical questions around compensation and big picture questions around the company and the role.

If we both choose to move forward after this, the interview process will consist of two to a maximum of three interviews. During these interviews you will meet with members of the Wonderbly creative team including cross functional peers and managers. At least one of these interviews will happen in person at the Wonderbly studios in Bloomsbury, London.

Benefits

Why Join Us?

First and foremost, you should join Wonderbly because of the work we do. We're on a mission to bring our meaningfully personalised products to everyone around the world. You'll be surrounded by inclusive, diverse and self-motivated people inspired by this exciting mission.

We're a profitable and responsibly run, B-Corp certified business. We have clear processes with sensible expectations and are always looking to improve. We have a strongly supportive and inclusive culture and are still small enough for individuals to make a big difference.

We have exciting growth plans, we want to create deeper connections between customers and their important relationships into the heart of our books.

On top of that, on an annual basis we offer:

• Hybrid working (3 days per week in office, 2 days remote)
• Lunch and Learn sessions with inspiring speakers on various topics
• A dog friendly studio based near Kings Cross
• Regular socials
  
  

At our studio there is:

• Shower, secure bike storage (we are also part of the Cycle To Work scheme)
• Heaps of snacks, drinks, and comforts in our fully-stocked kitchen
• Group yoga / walking and other fun stuff
• Clubs for bookworms, runners, gardeners, aspiring poets and much more