Head of Content & Brand, B2B FinTech

Aptitude Software; Greater London; Hybrid; GBP 85,000 - 130,000; Full time

Benefits offered by this job

ShareSave scheme

Private healthcare

Income protection and group life保险

Job summary

Fynapse is seeking a Comms and Content Marketing Lead to define our story, build the brand and drive demand. You’ll translate complex technology into compelling narratives and work with the CEO and senior leadership to establish a credible, opinionated voice in the market.

This hybrid role, based in London, reports to the Global Head of Marketing. You’ll own content strategy and multi-format content, including interviews, podcasts and video, to accelerate pipeline and transform how CFOs and

Qualifications

• A creative, curious storyteller who has built content and communications in a B2B technology business.
• Exceptional writing, editing and editorial judgment, with a strong instinct for what makes a great story.
• A hands-on producer, confident creating video, interviews, podcasts and multi-format content, not just briefing others.
• Experience producing executive thought leadership, including ghostwriting and shaping senior leadership voices.
• Strong understanding of brand storytelling, PR, social and content distribution.
• Experience building content operations, editorial plans and repeatable production processes.
• Confidence to challenge conventional thinking, push back on executive drafts and bring bold ideas to life.

Responsibilities

• Bringing our value proposition and messaging house to life, creating a compelling Fynapse story.
• Shaping a distinctive brand voice and point of view that challenges how the market thinks about their finance stack.
• Owning our CEO's thought leadership, producing interviews, podcasts, video and content that builds her profile.
• Leading our social (Brand and CEO), PR and earned media strategy, building the channels where our brand and reputation are made.

Skills

Storytelling

Editing

Video production

Executive thought leadership

Brand storytelling

Content operations

Editorial judgment

Social media strategy

Job description

Fynapse is seeking a Comms and Content Marketing Lead to define our story, build the brand and drive demand. You’ll translate complex technology into compelling narratives and work with the CEO and senior leadership to establish a credible, opinionated voice in the market.

This hybrid role, based in London, reports to the Global Head of Marketing. You’ll own content strategy and multi-format content, including interviews, podcasts and video, to accelerate pipeline and transform how CFOs and