Head of Content

Travel Counsellors; Manchester; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

Travel Counsellors is seeking a Head of Content to revolutionize their content strategy and brand storytelling. This pivotal role emphasizes SEO, effective narrative creation, and team leadership to enhance brand positioning and drive growth in the thriving travel industry.

Benefits

Competitive salary + annual bonus

Flexible hybrid working

25 days holiday (increasing to 28 after 5 years)

Enhanced Maternity/Paternity pay

1 paid charity day

Company events and incentives

3x salary death in service benefit

Private Medical Insurance or Healthcare Cash Plan

Free breakfast and beverages

Qualifications

• Proven track record in leading content strategy.
• Experience in SEO-driven content marketing.
• Strong background in multi-format content production.

Responsibilities

• Develop and execute content strategy.
• Manage design team for brand alignment.
• Lead strategic planning of content campaigns.

Skills

Leadership

SEO

Content Strategy

Storytelling

Team Management

Tools

AI-powered content tools

Job description

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Direct message the job poster from Travel Counsellors

Helping to source dedicated professionals for the Best Place to Work in Travel!

About Us

At Travel Counsellors, our customers, communities, and colleagues are at the heart of everything we do. For over 30 years, we've empowered 2,100+ independent travel agents worldwide, helping them build successful businesses while providing deeply personal, human connections with their customers. Supported by a talented team of over 400 people in our Support Offices, we create unique travel experiences that keep customers coming back. Named the Best Place to Work in Travel (2022) and ranked in the Sunday Times Best Places to Work (2023 & 2024), we’re expanding rapidly and looking for exceptional individuals to join our Head Office team.

Join Our Team as Head of Content at Travel Counsellors!

Are you a visionary leader with a passion for storytelling and a knack for SEO? Travel Counsellors is looking for a dynamic Head of Content to lead the transformation of our content strategy and brand storytelling. This is your chance to shape how we communicate the unique value of Travel Counsellors, emphasizing the expertise, care, and personal impact our Travel Counsellors bring to every trip.

What You'll Do:

• Develop and execute a content strategy that enhances brand positioning, advocacy, and recruitment.
• Manage our design team to ensure all content aligns with our brand identity and delivers against key objectives.
• Lead the strategic planning and execution of high-impact campaigns across written, video, and visual content formats.
• Overhaul our SEO strategy to drive organic growth, discoverability, and engagement.
• Leverage AI-driven tools to streamline content production and enhance efficiency.

What We're Looking For:

• Proven track record in leading content strategy within a high-growth brand, preferably in premium travel.
• Significant experience in SEO-driven content marketing and brand storytelling.
• Strong background in multi-format content production (written, visual, video).
• Experience managing and growing content and creative teams.
• Expertise in using AI-powered content tools to improve efficiency and scale production.

Why Travel Counsellors?

• Shape the future of our content function and play a key role in our growth.
• Work in a collaborative environment with a focus on innovation and continuous improvement.
• Make a real impact by showcasing how Travel Counsellors create unforgettable trips.
• Competitive salary + annual bonus
• Flexible hybrid working
• 25 days holiday (increasing to 28 after 5 years)
• Enhanced Maternity/Paternity pay
• 1 paid charity day
• Company events and incentives
• 3x salary death in service benefit
• Private Medical Insurance or Healthcare Cash Plan
• Free breakfast and beverages

Inclusive Recruitment Statement

Travel Counsellors is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds and do not discriminate based on race, gender, disability, or any protected characteristic. We provide accommodations for individuals with disabilities throughout the hiring process. We believe diverse perspectives strengthen our team and encourage all to apply.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Travel Arrangements

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