Head of Content

JR United Kingdom; Doncaster; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading FTSE250 FinTech firm is seeking a Head of Content & Social to strategize and enhance brand storytelling across all platforms. This role offers the opportunity to lead a high-impact team and shape the company's voice in the global market. The ideal candidate will possess a strategic vision and experience in B2C FinTech, driving audience engagement through innovative content strategies.

Qualifications

• Proven leader in content and social, ideally with B2C FinTech experience.
• Strong grip on social-first thinking from TikTok to Reddit.
• Confident talking markets, investing, and trading.

Responsibilities

• Own and evolve the global content + social strategy.
• Lead the creation of engaging multimedia content.
• Grow and activate trading communities with channel-native content.

Skills

Leadership

Content Strategy

Social Media

Storytelling

Data Analysis

Job description

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Head of Content & Social – FTSE250 FinTech ?

Propel is partnering with a publicly traded, high-growth FinTech that’s shaking up how the world trades. With mobile, web, and desktop platforms used by 340,000+ customers globally, they’re building the future of trading from stocks and crypto to options and futures.

Now live in 16 regions and active in 18 countries, they’re scaling fast and looking for a bold, strategic, audience-obsessed Head of Content & Social to lead the next chapter of brand growth.

This is your chance to shape the voice of a FTSE250 company driving multi-format storytelling, building audience across social, and leading a high-impact content team that turns market insights into brand moments.

What you’ll be doing:

• Own and evolve the global content + social strategy across TikTok, Reddit, YouTube, X, LinkedIn, and more
• Lead the creation of scroll-stopping content: from thought leadership to live video and podcasts
• Collaborate across creative, PR, and brand to land one consistent, compelling story
• Grow, engage, and activate trading communities with channel-native content and creator collabs
• Use data to shape what’s next, track performance, spot trends, and adapt fast
• Lead a cross-functional crew of analysts, producers and creatives – and bring cultural energy to the wider team
• Speak the language of markets by translating trading trends into content that connects

What they’re looking for:

• A proven leader in content and social ideally with B2C FinTech or FS experience
• Clear strategic vision and hands-on campaign know-how
• History of building or scaling content functions that move the needle on brand or audience growth with team leadership experience
• Strong grip on social-first thinking from TikTok to Reddit and everything in between
• Natural storyteller sharp on tone, culturally switched on, media-ready
• Confident talking markets, investing and trading and making it relatable
• A team-first leader who empowers others and owns outcomes
• Thrives in high-speed, high-autonomy environments with a global lens

Location: London-based | Hybrid: 3 days in-office

If you're a content and social leader who can talk Reddit and real yields in the same sentence, let’s talk.

Head of Content & Social – FTSE250 FinTech ?