Head of Community & Fan Engagement | Celebrity Business

SUMO; London; On-site; GBP 65,000 - 75,000; Full time

Job summary

An innovative media company is seeking a Head of Community & Fan Engagement to lead the charge in building a vibrant community around their culturally relevant brand. This role offers a unique opportunity to shape community engagement at a brand level, fostering emotional connections and loyalty among fans. You will design strategies to drive conversation and participation across various social platforms, collaborating closely with cross-functional teams. If you're passionate about fandom and community building, this role offers the chance to make a real cultural impact while working in a dynamic and inclusive environment.

Qualifications

• Proven experience in growing or scaling communities.
• Deep understanding of internet culture and fandoms.

Responsibilities

• Design and execute community strategy across social platforms.
• Build authentic fan engagement around content and merchandise.

Skills

Community Building

Social Media Engagement

Content Strategy

Data Analysis

Creative Campaign Development

Tools

Discord

Reddit

TikTok

Instagram

Job description

Job Description

Role: Head of Community & Fan Engagement

Salary: £65K - £75K

Location: London

About:

We’re hiring on behalf of a celebrity-led media company on a mission to build one of the most culturally relevant brands of the next decade! Combining long-form and short-form content, product drops, and community-first experiences, this business is built around storytelling, fandom, and shared values. They work with people the public love.

As Head of Community and Fan Engagement, you’ll lead the charge in building a movement—growing an audience into a thriving community, and turning followers into lifelong fans. This is a unique opportunity to shape what community means at brand level, and create real cultural impact. There may be a need for occasional international travel.

Responsibilities:

• Design and execute the community strategy across social platforms, forums, and owned channels: think about where people go to hang out and talk
• Build authentic fan engagement around content, merchandise, and key moments
• Cultivate relationships with superfans, brand advocates, and online creators
• Collaborate closely with content, marketing, social media and product teams to align on launches, pop-ups and drops
• Create initiatives that drive conversation, participation, and loyalty
• Track engagement metrics and community sentiment to inform strategy

Requirements:

• Proven experience growing communities from scratch or scaling existing ones
• A deep understanding of internet culture, fandoms, and what drives emotional connection
• Confident working across Discord, Reddit, TikTok, Instagram, and other community-led platforms
• Creative thinker who can craft compelling campaigns and conversations
• Data-aware mindset with a bias for experimentation and continuous learning
• Strong communicator and collaborator across teams and audience types

SUMO is an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).

Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best! If you haven’t heard from us within 10 working days, unfortunately, your application has not been successful on this occasion.