Head of Community - Baby products brand

Peak 21; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading D2C brand incubator is seeking a Head of Community in London. The role involves crafting social media campaigns, content creation, and collaborating with teams to boost brand presence. Ideal for recent graduates passionate about digital marketing and customer-centric strategies. This position offers a vibrant startup culture with room for personal growth and impact.

Benefits

Competitive compensation package

Opportunity for personal impact

Supportive team culture

Qualifications

• A recent university graduate.
• Avid social media user interested in digital marketing.
• Customer-centric mindset for marketing effectiveness.

Responsibilities

• Formulate creative social media and influencer campaigns.
• Coordinate with team for new social media ad content.
• Create content for marketing channels: email, SMS, and social media.
• Monitor website performance and propose improvements.
• Assist in company-wide strategy setting.

Skills

Social media proficiency

Digital marketing

Content creation

Customer-centric marketing

Tech literacy

Education

Recent university graduate

Job description

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.

We are seeking a Head of Community to join Copper Pearl, a brand in our portfolio active in the baby space.

The position is full-time in London.

What makes this an exciting opportunity?

• Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe
• Work with a highly experienced and entrepreneurial team
• The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
• Competitive compensation package

What You'll Do

• Formulate creative social media and influencer campaigns, and mobilize the team to implement them
• Coordinate with other team members to ensure a steady stream of new social media ad content
• Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations
• Create content (both visual + copy) for various marketing channels: email, SMS, and social media
• Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails
• Monitor website performance and propose improvements in design, content and experience
• Assist in company-wide strategy setting
• Regularly report marketing performance

Who You Are

• A recent university graduate
• You’re an avid social media user and are interested in digital marketing
• You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)
• You have an eye for aesthetics and can create engaging content
• You take initiative and are driven by passion
• You’re coachable and dedicated to continuous personal improvement
• You’re tech literate and can learn new software with ease
• You thrive in a high growth environment and enjoy a startup team culture

Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)

We are an equal opportunities employer and welcome applications from all qualified candidates.