Head of Communications, EU E-Commerce

TikTok Shop; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

TikTok Shop is seeking a Head of Communications EU to lead strategic communications across 13 European markets. You will partner with EU market operations, product, and policy teams to shape narratives for market entries, launches, and crisis responses.

You will mentor Comms Leads, manage media relations at the European level, and train executives for key interviews and events while aligning messaging with Public Policy & Government Relations.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing or a related field.
• Significant pan-European strategic communications experience in a senior leadership role.
• Strong knowledge of EU regulatory and policy communications and crisis management.

Responsibilities

• Act as the primary communications lead for EU Market Operations leadership, shaping narratives for launches and assessing PR risks.
• Lead and mentor Comms Leads across core market clusters and advise in markets without dedicated teams.
• Build relationships with top-tier and trade press at the European level and manage inbound inquiries.
• Train executives and subject-matter experts for interviews and events.
• Collaborate cross-functionally with regional and global teams to align messaging across markets.
• Provide counsel on messaging related to EU regulatory landscape with Public Policy & Government Relations.
• Identify and mitigate risks with cross-functional partners to safeguard brand.
• Review EU-wide content for accuracy and reputational risk.

Skills

Crisis communications

Media relations

Executive training

Stakeholder management

Education

Bachelor's degree in Communications, Journalism, Marketing

Job description

We are seeking a Head of Communications EU to support TikTok Shop across 13 European markets.

This role reports to the global lead for e-commerce communications and acts as the main communications stakeholder for TikTok Shop Operations, Business and Product teams in TikTok Shop's European markets as well as cross-functional legal, policy and governance & experience teams. This role will be critical in contributing to the global e-commerce comms strategy, while building local narratives, devising pan-European and local market communications strategies, and advising business and product teams on a range of topics including product positioning, messaging alignment in the EU regulatory environment, market trends, and external issues, ultimately preserving our competitive advantage and safeguarding our brand reputation across the region. The role will lead European efforts to demonstrate how TikTok Shop is making a positive impact on small businesses and enterprise brands in Europe, spotlight how we're building a positive shopping experience for our community and demonstrate our commitment to creating a safe and positive platform experience.

Responsibilities

• Strategic Communications Partner: Act as the primary communications lead for EU Market Operations leadership, providing counsel on new-market entries, assessing PR risks/opportunities, and shaping product launch narratives.


• Team Leadership & Development: Lead and mentor a team Comms Leads in the core market clusters, setting priorities, and driving high-impact execution. Act as comms counsel in markets without a dedicated e-commerce comms team.


• Media Relations: Build strong relationships with select top-tier and trade press at the European level, proactively securing coverage, managing inquiries, and managing sensitive news cycles. In partnership with market comms leads, guide, advise and handle inbound press inquiries on a range of issues.


• Executive Training: Train and coach executives and subject-matter experts, equipping them with concise messaging for interviews and in-person events.


• XFN Stakeholder Management: Work cross-functionally with regional and global communications teams based on regional and market needs to drive clear narratives about our business product, partnerships and vision. Serve as the senior communications POC for local XFN partners (marketing, operations, policy, legal, creator partnerships), ensuring message alignment and advising on market trends, potential risks, and opportunities specific to European markets.


• Messaging alignment with Public Policy & Government Relations: Provide counsel on messaging related to the EU regulatory landscape, working closely with the Public Policy & Government Relations teams to ensure external messaging is aligned and consistent for both journalists and policymakers.


• Risk mitigation and issues management: Proactively identify fast-moving issues and key risks. Partner with cross-functional teams in Strategic Readiness, Legal, Public Policy & Government Relations and Operations to craft strategies and messaging to mitigate those risks and safeguard the TikTok Shop brand.


• Content oversight: Review and advise on EU-wide TikTok Shop externally facing content including seller communications, presentations, seasonal promotions, logistics updates and more for accuracy and reputational risks.

Minimum Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, or a related field.


• Proven progressive experience in a pan-European strategic communications role, with significant experience in a senior leadership or management capacity.


• Proven understanding of the e-commerce, technology, and local industry media landscape across the European region.


• In-depth knowledge of the EU regulatory and policy landscape with demonstrated ability to align external messaging for both media and government stakeholders.


• Exceptional track record in crisis communications, risk mitigation, and issues management in a fast-paced technology or e-commerce environment.


• Proven experience understanding and navigating market nuance for communications across multiple European or global markets.

Preferred Qualifications

• Ability to build trust and collaborate with a complex matrix of internal stakeholders, proven track record of working in a dynamic and large organization is preferred;


• Ability to multitask efficiently under ambiguity, with self-starting and motivated attitudes in a cross-cultural and fast-paced environment.

Req ID: A07578