Head of Communications and Marketing

NHS; Bradford; On-site; GBP 46,000 - 53,000; Full time

Job summary

A leading charity associated with the NHS in Bradford is seeking a Head of Communications and Marketing. This pivotal role involves strategic leadership and the management of marketing campaigns, aiming to enhance the charity's profile and secure funding for vital initiatives. The successful candidate will work closely with the Senior Management Team and oversee a dynamic team, ensuring effective communication and marketing strategies that resonate with the community.

Qualifications

• Experience in leading communications and marketing strategies.
• Proven ability to manage teams and budgets effectively.

Responsibilities

• Lead the development and implementation of the charity's communications strategy.
• Manage relationships with external suppliers and agencies.
• Plan and deliver integrated marketing campaigns.

Skills

Strategic Leadership

Communications

Marketing

Job description

Job summary

Closing Date: 03.06.25 (this may change depending on response)

Shortlisting to take place after closing date: commencing 04.06.25

Interview expected to take place in the week following shortlisting: commencing 09.06.25

The Head of Communications and Marketing will lead Bradford Hospitals Charity's strategic communications and marketing activities during an exciting period of growth and transformation. Working as part of the Senior Management Team, you'll guide our small but dynamic team in elevating the charity's profile internally across the Trust and externally across Bradford and surrounding areas. You'll develop compelling narratives that connect supporters with opportunities to make a meaningful difference, while managing our brand reputation and analysing complex information to make strategic decisions that secure essential funding for significant initiatives.

Main duties of the job

Bradford Hospitals Charity is the official NHS charity partner of Bradford Teaching Hospitals NHS Foundation Trust. We support the Trust's strategic priorities by funding additional equipment, research, training, and improvements to the patient environment that go above and beyond standard NHS provision.

At the forefront of your responsibilities is our transformative £3 million capital campaign in partnership with the Sick Children's Trust, creating a 'home from home' within our outstanding Neonatal Unit at Bradford Royal Infirmary. This vital facility will allow parents to stay close to their babies throughout their hospital journey, fundamentally enhancing experiences for patients and families.

In close collaboration with the Charity Director, you'll shape campaign strategies and lead communications efforts that showcase how our work makes a tangible difference. Your innovative approach will amplify our impact both within hospital environments and to broader external audiences, ultimately repositioning Bradford Hospitals Charity as the destination charity for our community through engaging content across all platforms. This comes at a pivotal time as the charity transitions to independence, presenting unique opportunities to establish a distinctive identity in the region.

About us

Our People Charter outlines the behaviours we can expect from one another and what you can expect from Bradford Teaching Hospitals Foundation Trust:

• We value people
• We are one team
• We care

We're keen to meet people who share these values and are passionate about delivering the highest quality of care to our patients.

Details

Date posted: 14 May 2025

Pay scheme: Agenda for change

Band: Band 7

Salary: £46,148 to £52,809 a year per annum

Contract: Permanent

Working pattern: Full-time

Reference number: 389-25-7185708

Job locations: Bradford Royal Infirmary, Bradford, BD6 9RJ

Job description

Job responsibilities

Strategic Leadership

• Lead the development and implementation of the charity's communications and marketing strategy, aligning with organisational objectives
• Provide strategic communications counsel to the Charity Director, Senior Management Team, and NHS Corporate Trustee
• Build the communications team, including training and development of staff and day-to-day supervision
• Manage the communications and marketing budget effectively
• Implement and propose changes to communications policies that impact beyond their own area of expertise.

Communications and Marketing

• Manage relationships with external suppliers and agencies for specialised design work and campaigns
• Oversee outsourced graphic design projects, ensuring brand consistency and quality
• Brief and coordinate with external creative agencies when required
• Develop and deliver creative, high-impact marketing campaigns that drive engagement and action
• Lead the charity's brand management and development
• Create compelling content across multiple channels for diverse audiences, including drafting publications and responding to urgent enquiries
• Manage media relations and act as a spokesperson for the charity
• Oversee the charity's digital presence, including website and social media channels
• Develop and maintain relationships with key stakeholders, including the NHS Trust communications team
• Plan and deliver internal communications to engage NHS staff with the charity
• Provide and receive highly complex, sensitive information requiring cooperation and agreement
• Plan complex activities to manage campaigns
• Work within broad occupational policies, serving as a lead specialist for communications
• Hold a delegated budget.

Campaign Management

• Plan, implement, and evaluate integrated marketing campaigns, including fundraising appeals
• Develop compelling case studies and impactful stories to raise awareness and drive fundraising
• Create engaging content for fundraising appeals and campaigns, often involving exposure to emotional circumstances
• Monitor and evaluate campaign effectiveness using data-driven approaches

Digital and Social Media

• Lead the charity's digital strategy
• Oversee social media presence and engagement
• Manage e-newsletter communications
• Analyze digital metrics and adapt strategies accordingly

Brand and Reputation

• Act as brand guardian for the charity
• Manage crisis communications when required
• Protect and enhance the charity's reputation
• Ensure messaging consistency across all channels