Head of Commercial Content

Time Out Group plc; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading media company in London is looking for a Head of Commercial Content to oversee branded content campaigns, manage a network of freelance writers, and represent the brand at industry events. The role requires strong editorial experience and a creative leadership background, ensuring all output is on-brand and culturally relevant. Ideal candidates should have excellent communication skills and familiarity with project management tools.

Benefits

Collaborative team environment

Opportunity for creative innovation

Diversity and equal opportunity culture

Qualifications

• 5 years’ editorial experience preferably in branded content or creative production.
• Proven track record of delivering high-quality content across various formats.
• Experienced in commissioning and managing freelance writers.

Responsibilities

• Oversee the creative delivery of branded content campaigns.
• Manage a large network of freelance writers and editors.
• Uphold Time Out’s tone of voice and editorial standards.

Skills

Editorial experience

Project management

Creative leadership

Strong communication

Education

Relevant degree or equivalent experience

Tools

Trello

Job description

Head of Commercial Content

Department: Creative Solutions
Location: London (Hybrid)
Reports to: Director, Creative Solutions

Creative Solutions at Time Out

Creative Solutions is Time Out’s branded content and partnerships team. We create best-in-class campaigns that connect brands to culture through storytelling, experience and editorial craft, spanning digital, social, video, events and more.

What sets us apart is more than just our cultural authority and editorial credibility, we’re a tight-knit, collaborative team with a shared sense of pride in what we do. Our cohesion, creativity and team spirit allow us to consistently punch above our weight and produce work that’s smart, joyful, and impactful.

From native content to multi-platform partnerships, we’ve delivered standout campaigns for brands like Uber Eats, TUI, P&O Cruises, Pepsi, Madri and more. We understand what makes city-based audiences tick and we help brands reach them in ways that feel natural, exciting and memorable.

Role Summary

The Head of Commercial Content is a pivotal leader within Time Out’s Creative Solutions team, sitting within the commercial team, this role is responsible for overseeing the creative delivery of our branded content campaigns. This role ensures our output is consistently on-brand, editorially sharp, culturally relevant and flawlessly executed.

Working in lockstep with Project Management, they are jointly responsible for delivering campaigns on time, on budget and to standard. Alongside managing a trusted freelance network, this person also manages our commercial designer. They will also collaborate with the wider department to help shape the future of Time Out’s branded content across social, video, events and beyond.

The ideal candidate is both a hands-on creative leader and a cultural thought leader confident in presenting to clients, speaking publicly and representing Time Out’s creative voice in the industry.

Key Responsibilities

• Due to the high volume of commercial content sold and produced, this role will involve managing a large network of trusted freelance writers, commissioning and editing their work. You will be responsible for overseeing this process, including managing rounds of feedback from clients
  
  

• Managing Time Out’s commercial designer and working closely alongside this person to develop the look and feel of commercial content campaigns.
  
  

• When required, commissioning other freelancers including picture researchers and sub-editors.
  
  

• Own the creative delivery of all branded content campaigns, including formats such as digital features, dedicated newsletters, social posts and video.

• Use the Time Out CMS to build feature pages, and occasionally post social content on Time Out’s Instagram.

• Work in close partnership with Project Management to ensure campaigns are delivered on time, on budget and to the highest standard.
  
  

• Uphold Time Out’s tone of voice and editorial standards across all commercial formats.
  
  

• Collaborate with Creative Strategy on responses to brief, ensuring creative feasibility and alignment with production capabilities.
  
  

• Act as final sign-off for all commercial content, providing clear, strategic creative feedback to writers, editors, videographers and designers.
  
  

• Work with the wider Creative Solutions team to evolve and elevate our branded content offering across social, video, events and new formats.
  
  

• Continuously refine creative processes, templates and systems to improve output and efficiency.
  
  

• Represent Time Out at client meetings, speaking engagements, presentations and industry events when required.
  
  

• Play an active role in evolving our commercial content offering, from developing new formats and creative approaches to identifying trends and opportunities for innovation.

• Support pitch development and delivery, contributing ideas and presenting work to clients confidently.
  
  

• Maintain strong relationships with internal teams, including Sales, Editorial, Design, Video and Social.
  
  

• Utilise insights and data from campaigns to analyse our performance, test and tweak creative strategy when required to optimise performance

Skills & Experience

• 5 years’ editorial experience preferably in branded content, commercial editorial or creative production roles.
  
  

• Proven track record of delivering high-quality content across various formats.
  
  

• Strong editorial instinct and a deep understanding of Time Out’s tone of voice, audience and cultural positioning.
  
  

• Experienced in commissioning and managing freelance writers and creatives.
  
  

• Skilled content ideator with experience across digital, video and social - experiential a bonus.
  
  

• Highly collaborative, with experience working hand-in-hand with Project Management and Strategy teams.
  
  

• Comfortable representing the brand externally, whether pitching to clients or speaking on stage.
  
  

• A confident communicator and natural team leader, able to give clear direction and constructive feedback.
  
  

• Calm under pressure, solutions-focused and able to manage multiple campaigns simultaneously.

• Familiarity with Trello project management software is a bonus

What Success Looks Like

• Branded content that’s editorially sharp, creatively distinctive and consistently delivers for clients.
  
  

• Projects run smoothly, efficiently, and profitably, in close coordination with Project Management.
  
  

• A high-performing in-house and freelance team delivering best-in-class content at scale.
  
  

• Strong collaboration with the wider team (including the editorial, social and video teams) to shape and evolve Time Out’s creative output across all platforms.
  
  

• Confident, compelling external representation of Time Out’s creative offering at client meetings and public events.
  
  

• A recognised voice in culture, aligned with Time Out’s values and energy.

About our culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.


About Time Out Group plc

Through Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.

About Time Out Group
Time Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out launched in London in 1968 to help people discover the best of the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across 333 cities in 59 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. There are currently Markets in ten cities including Lisbon, New York and Dubai, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM, is headquartered in London (UK).

About Time Out Market
Time Out Market is the world’s first editorially curated food and cultural market, bringing a city’s best chefs, restaurateurs, drinks and cultural experiences together under one roof. From award-winning chefs to much-loved local gems, from cooking classes with top chefs to installations from local artists and live entertainment, Time Out Market captures and celebrates the best of the city. The first Time Out Market opened in 2014 in a historic market hall in Lisbon, quickly turning into one of the most popular destinations in the city. The success of Lisbon brought further expansion, and there are currently Markets in eleven cities including New York, Montreal, Dubai and Cape Town, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Market is part of Time Out Group PLC (AIM: TMO), a brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city – today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across 333 cities in 59 countries, and across a unique multi-platform model spanning both digital and physical channels.

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.