Head of Commercial - Camberley, Surrey

Places Leisure; England; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading social enterprise in Camberley is seeking a Head of Commercial to lead strategy and drive revenue growth. You will set pricing, monitor performance, and enhance customer value while leading a collaborative team. Significant experience in commercial leadership and proficiency with data analysis tools are essential. This role offers a competitive benefits package including health memberships and flexible working options.

Benefits

Full Health & Fitness membership for you and family

Flexible working

Annual Bonus

Opportunity to purchase additional annual leave

Ongoing personal learning and development

Access to Company Pension scheme

Discounts on activities, shops, and cafes

Qualifications

• Significant experience in commercial leadership roles.
• High collaboration skills with a focus on customer satisfaction.
• Strong analytical and revenue growth track record.

Responsibilities

• Own and lead the full commercial strategy for products and membership revenue.
• Set revenue targets and develop pricing and promotional plans.
• Drive growth by optimizing customer value and enhancing retention.

Skills

Senior commercial leadership experience

Data-driven decision making

Proficiency in Excel and BI tools

Customer-led product development

Tools

Excel

BI tools

Commercial analysis platforms

Job description

Overview

Head of Commercial - Camberley, Surrey

Places for People is a social enterprise that believes it's people who make a community. You will be working for Places Leisure, part of Places for People, changing lives by creating active places and healthy people for communities to thrive. We are seeking a leader to help us become the UK's leading physical activity and wellbeing social enterprise.

More about the team

You will be joining and leading a critical team in the business. Across Places Leisure we are specialists from the leisure, hospitality and retail sectors. We are passionate about doing the right thing. Our 7,500 colleagues are the key to our success, and we inspire and support them so they can look after our customers.

More about your role

As our Head of Commercial, you will own and lead the full commercial strategy for all products and membership revenue, driving growth and enhancing customer value. You will set revenue targets for the budget, develop pricing and promotional plans, and use data and market insights to guide decisions that put customers first. You will design a compelling membership structure and offers that meet customer needs and support retention, working across teams to launch improvements and new opportunities. You will develop and lead a multi-channel sales strategy to boost acquisition and retention through various channels, coordinating closely with marketing and operations. You will implement commercial planning processes with clear goals and performance reporting that fully support the business operation and enable a consistent customer experience. You will build and inspire a strong commercial team, fostering a culture of accountability and customer focus. Lastly, you will position the commercial function as a trusted partner across the business, communicating clearly and aligning teams around shared goals.

Essential Experience & Skills

• Senior commercial leadership experience within multi-site, customer-facing organisations — ideally in sectors such as leisure, fitness, retail, telecoms, or hospitality.
• Proven ability to drive sustained revenue growth through customer-led product development, pricing, yield optimisation, and promotional planning.
• Extensive experience of conducting and interpreting data analysis with both a commercial and customer insight mindset.
• Skilled in designing and embedding commercial planning tools and processes across the business that streamline operations, promote consistency, and support effective decision-making.
• Advanced proficiency in Excel, BI tools, and commercial analysis platforms, with expertise in modelling, forecasting, and reporting.

More about you

You will bring significant experience in commercial leadership roles within multi-site, customer-facing environments. You are highly collaborative and energized about making a difference to customers. You have a strong track record of driving revenue growth through customer-led product development, pricing, yield management, and promotions. You are data-driven, commercially curious, and highly analytical. You will be confident in communicating with executive stakeholders, proactive in identifying opportunities, and skilled at leading high-performing teams. Your strategic thinking, combined with the ability to execute at pace and manage change across operational teams, will be essential. Experience with membership or subscription models, digital acquisition, and CRM systems is highly valued.

Benefits

We are a large, diverse and ambitious business. We offer a comprehensive benefits package with each role, including:

• Full Health & Fitness membership for you, a nominated adult and up to 4 juniors
• Flexible working
• Annual Bonus
• An opportunity to purchase additional annual leave
• Ongoing personal learning and development
• Access to our Company Pension scheme
• Discounts of up to 50% on activities, centre shop and cafes
• Extra perks including huge discounts and offers from shops, cinemas and much more

What's next?

If you meet the criteria and are ready to take the next step in your career, click apply. You will be redirected to our careers site where you can discover more about the role, read a full job description and apply directly to us.

We offer a guaranteed interview to candidates who are disabled, neurodiverse, or have served in the Armed Forces, provided they meet the essential criteria for the role. If you would like to be considered under this scheme, please indicate this in your application. We are dedicated to creating an inclusive and accessible recruitment process.

If you require reasonable adjustments to support your application or interview experience, please let us know. We are happy to work with you to ensure you have the opportunity to perform at your best.

If you are a Places for People customer and need support with your application, please contact [e-mail]. If you are a recruitment agency, please note we operate a PSL and do not take cold calls.

Safeguarding

Safeguarding is everyone’s responsibility. We are committed to creating safe communities for our customers and colleagues by protecting children, young people, and adults at risk from harm, abuse, and neglect. We follow robust safeguarding policies and procedures, including DBS checks where applicable. By joining Places for People, you are expected to contribute to our safeguarding culture, following our policies and reporting concerns to protect those in our communities.