Head Of Commercial

Zachary Daniels Recruitment; Peterborough; On-site; GBP 125,000 - 150,000; Full time

Job summary

A prominent recruitment agency is seeking a Head of Commercial for a flagship leisure and events destination in East Anglia. This senior role involves driving growth across revenue streams, leading a talented team, and shaping strategic partnerships. Candidates should possess a proven track record in maximizing sales and delivering exceptional customer experiences. Competitive compensation and numerous perks are available for the right candidate.

Benefits

Complimentary access to events

Generous pension contribution

Healthcare cashback plan

25 days annual leave

Access to learning resources

Retail discounts

Eyecare vouchers

Cycle-to-work scheme

Qualifications

• Proven senior commercial leader with experience in sport, leisure, or hospitality.
• Track record of exceeding ambitious sales targets.
• Strategic mindset translating ideas into actionable plans.

Responsibilities

• Develop and deliver a commercial growth plan aligning with business strategy.
• Lead and inspire sales teams to achieve targets.
• Drive revenue across hospitality and events.

Skills

Sales growth

Commercial acumen

Negotiation skills

Leadership

Stakeholder management

Data-driven decision making

Creative problem solving

Job description

Overview

Head of Commercial | East Anglia | Premium Leisure & Events | £Competitive

We're looking for a Head of Commercial to take ownership of commercial performance across a flagship leisure and events destination. This is a senior leadership role focused on driving growth across both event-day and non-event-day revenue streams, shaping the strategy, inspiring the team, and unlocking new opportunities for long-term success.

The Head of Commercial will lead a talented sales and client relations team, setting direction and ensuring exceptional customer experiences. You'll work closely with senior leadership to identify commercial opportunities, develop partnerships, and deliver measurable growth across hospitality, events, and sponsorship.

Responsibilities

• Develop and deliver a forward-thinking commercial growth plan aligned with the overall business strategy.
• Lead, coach, and inspire sales and service teams to achieve ambitious targets.
• Drive revenue and profitability across hospitality, corporate events, and new business opportunities.
• Collaborate with leadership to identify and deliver innovative commercial initiatives.
• Build and nurture long-term client partnerships through exceptional service and strong negotiation.
• Shape customer segmentation and pricing strategies to maximise lifetime value.
• Align local and group-wide commercial activity to ensure consistency and efficiency.
• Partner with marketing and sponsorship teams to commercialise brand and event assets.
• Analyse sales performance, using data to inform future decisions and continuous improvement.
• Represent the business externally, building credibility with agencies, partners, and stakeholders.

What We're Looking For

• A proven Head of Commercial (or senior commercial leader) with experience in sport, leisure, hospitality, or a similar consumer-facing sector.
• Track record of driving sales growth and exceeding ambitious targets.
• Strategic mindset with the ability to translate ideas into impactful, actionable plans.
• Strong commercial acumen and negotiation skills with a focus on long-term partnerships.
• Inspirational leadership style, able to energise, develop, and motivate high-performing teams.
• Excellent communication and stakeholder management skills at all levels.
• Agile, data-driven, and confident making decisions in a fast-paced environment.
• Creative and solutions-focused, with a genuine passion for customer experience and innovation.

What’s On Offer

• Complimentary access to all live events and experiences, with additional guest passes for friends and family.
• Generous employer pension contribution through an award-winning provider.
• Healthcare cashback plan covering a range of wellbeing services.
• 25 days' annual leave plus bank holidays.
• Access to leading Learning & Development resources for ongoing career growth.
• Additional perks including retail discounts, eyecare vouchers, and cycle-to-work schemes.