Head Of Commercial

Zachary Daniels Recruitment; Bury St Edmunds; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading recruitment firm is seeking a Head of Commercial in Bury St Edmunds, responsible for driving revenue growth and managing a sales team within a premium leisure and events environment. The ideal candidate will possess strategic skills, strong leadership qualities, and experience in a consumer-facing sector. This role provides access to exclusive events and a robust benefits package, including a generous pension contribution and extensive annual leave.

Benefits

Complimentary event access

Generous employer pension contribution

Healthcare cashback plan

25 days' annual leave

Access to development resources

Retail discounts

Qualifications

• Proven track record in driving sales growth in similar sectors.
• Experience in leading commercially focused teams.
• Ability to develop and implement strategic plans.

Responsibilities

• Develop a commercial growth plan aligned with business strategy.
• Lead and inspire teams to achieve targets.
• Drive revenue across events and hospitality.

Skills

Strategic mindset

Strong commercial acumen

Excellent communication skills

Leadership

Negotiation skills

Job description

Overview

Head of Commercial | East Anglia | Premium Leisure & Events | £Competitive

We're looking for a Head of Commercial to take ownership of commercial performance across a flagship leisure and events destination. This is a senior leadership role focused on driving growth across both event-day and non-event-day revenue streams, shaping the strategy, inspiring the team, and unlocking new opportunities for long-term success.

The Head of Commercial will lead a talented sales and client relations team, setting direction and ensuring exceptional customer experiences. You'll work closely with senior leadership to identify commercial opportunities, develop partnerships, and deliver measurable growth across hospitality, events, and sponsorship.

Responsibilities

• Develop and deliver a forward-thinking commercial growth plan aligned with the overall business strategy.
• Lead, coach, and inspire sales and service teams to achieve ambitious targets.
• Drive revenue and profitability across hospitality, corporate events, and new business opportunities.
• Collaborate with leadership to identify and deliver innovative commercial initiatives.
• Build and nurture long-term client partnerships through exceptional service and strong negotiation.
• Shape customer segmentation and pricing strategies to maximise lifetime value.
• Align local and group-wide commercial activity to ensure consistency and efficiency.
• Partner with marketing and sponsorship teams to commercialise brand and event assets.
• Analyse sales performance, using data to inform future decisions and continuous improvement.
• Represent the business externally, building credibility with agencies, partners, and stakeholders.

What We're Looking For

• A proven Head of Commercial (or senior commercial leader) with experience in sport, leisure, hospitality, or a similar consumer-facing sector.
• Track record of driving sales growth and exceeding ambitious targets.
• Strategic mindset with the ability to translate ideas into impactful, actionable plans.
• Strong commercial acumen and negotiation skills with a focus on long-term partnerships.
• Inspirational leadership style, able to energise, develop, and motivate high-performing teams.
• Excellent communication and stakeholder management skills at all levels.
• Agile, data-driven, and confident making decisions in a fast-paced environment.
• Creative and solutions-focused, with a genuine passion for customer experience and innovation.

What’s On Offer

• Complimentary access to all live events and experiences, with additional guest passes for friends and family.
• Generous employer pension contribution through an award-winning provider.
• Healthcare cashback plan covering a range of wellbeing services.
• 25 days' annual leave plus bank holidays.
• Access to leading Learning & Development resources for ongoing career growth.
• Additional perks including retail discounts, eyecare vouchers, and cycle-to-work schemes.